Social Media Associate

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.

You're expected to represent the company with integrity and professionalism on the social front. Speak passionately and authentically about Lalamove and our mission.

Think you are up for it? Apply now and join us as #OneLalamove!

The recruitment process will be carried out in English, and only shortlisted candidates will be notified.

What you’ll do:

Content Ideation and Strategy

• Research and identify trending topics, formats, and content opportunities to maximize content performance
• Working together with creative team to develop creative content align with brand guidelines and marketing plan
• Translate insights into powerful creative content by developing monthly and weekly content plan

End-to-End Content Creation

• Plan, shoot, and edit content video independently to produce content across platform
• Connect and coordinate with influencer or partners for collaboration content

Social Media Optimization

• Schedule and publish content in social media
• Write engaging captions, hooks, and call to action
• Optimize content using hashtag, momentum/timing, brand engagement, and platform best practices

Social Media Performance Tracking and Iteration

• Monitor key metrics (views, engagement, shares, followers growth)
• Analyze what works and iterate quickly
• Conduct A/B testing to find the best performing content format

Community and Trend Engagement

• Stay updated with trends and algorithm changes
• Monitor brand sentiment in social media using social media monitoring tools
• Engage with audience comments and messages when needed
• Identify opportunities to participate in viral conversations

What we seek:

• Proven experience creating high performing social media content
• Strong short video production skills
• Deep understanding of social media algorithms and trends especially for short video platforms
• Ability to work independently and manage multiple content simultaneously
• Data driven mindset with ability to analyze and interpret data
• Passionate for social media - staying on top of the latest trends

What you’ll need:

• Bachelor degree with 2 years of experience growing social media accounts organically.
• Creative, fast-moving, and highly adaptable to trends
• Able to use video production and editing software
• Familiarity with social media analytics and listening tools
• A fluent English speaker with excellent written skills