Senior Platform & Digital Growth Marketing

Our portfolio company is a rapidly growing consumer F&B business focused on delivering high-quality products and memorable customer experiences. As the company enters its next stage of growth, it is looking to strengthen its digital presence, accelerate customer acquisition, and drive sustainable sales across online and offline channels. We are looking for a commercially driven and digitally proficient Senior Platform & Digital Growth Marketing to accelerate customer acquisition, order growth, and revenue across food-delivery platforms, paid media, and social-media channels.

This role will combine strong analytical skills with hands-on campaign execution,how to use platform visibility, promotions, advertising, content, and customer data to generate measurable commercial results.

Key Responsibilities

Growth Strategy and Commercial Performance

• Develop and execute growth strategies to increase orders, revenue, customer acquisition, and repeat purchases.
• Translate business and sales targets into clear channel strategies, campaign plans, budgets, and performance targets.
• Identify growth opportunities across products, outlets, customer segments, locations, and sales channels.
• Own key performance metrics, including GMV or revenue, order volume, ROAS, CAC, conversion rate, average order value, repeat rate, and promotional ROI.
• Analyze customer and transaction data to improve targeting, offers, channel allocation, and campaign effectiveness.
• Balance growth objectives with contribution margin and overall campaign profitability.

Food-Delivery Platforms and Marketplaces

• Manage commercial growth across platforms such as GoFood, GrabFood, ShopeeFood, and other relevant ordering channels.
• Plan and optimize platform advertising, sponsored listings, search visibility, vouchers, bundles, and promotional campaigns.
• Improve product and store discoverability through menu optimization, platform merchandising, campaign participation, ratings, and reviews.
• Build strong working relationships with platform account managers and identify opportunities for joint campaigns or additional exposure.
• Monitor platform performance by outlet, product, campaign, and customer segment.
• Evaluate the incremental impact and profitability of discounts, free-delivery programs, and platform-funded promotions.

Paid Media and Performance Marketing

• Plan, launch, and optimize campaigns across Meta Ads, TikTok Ads, Google Ads, and other relevant digital channels.
• Manage the full campaign process, including audience targeting, budget allocation, tracking, experimentation, and performance reporting.
• Continuously test audiences, messaging, creative formats, promotional offers, and landing or ordering journeys.
• Improve marketing efficiency through structured experimentation and data-based optimization.
• Coordinate campaign tracking and attribution across advertising platforms, delivery platforms, and owned channels.
• Remain sufficiently hands-on to review campaign setup, diagnose performance issues, and make timely optimizations.

Social Media and Content Performance

• Develop a social-media strategy that supports awareness, engagement, customer acquisition, and sales.
• Work closely with creative and content teams to produce platform-native content for Instagram, TikTok, and other relevant channels.
• Translate campaign insights into clear creative briefs and recommendations.
• Identify high-performing content themes and scale them across organic and paid channels.
• Integrate social-media activities with product launches, seasonal campaigns, platform promotions, and offline activations.
• Support creator, KOL, user-generated content, and community initiatives where relevant.

Candidate Profile

• Bachelor’s degree in Marketing, Business, Communications, Economics, or another relevant discipline.
• Approximately 4–7 years of experience in growth marketing, performance marketing, digital marketing, e-commerce, or a related commercial role.
• Experience in F&B, food delivery, consumer goods, retail, lifestyle, e-commerce, or another high-frequency consumer category is strongly preferred.
• Hands-on experience managing or optimizing campaigns on GoFood, GrabFood, ShopeeFood, or comparable marketplace platforms.
• Proficiency in Meta Ads, TikTok Ads, Google Ads, and relevant analytics or reporting tools.
• Strong understanding of digital marketing funnels, customer acquisition, conversion, retention, attribution, and campaign profitability.
• Demonstrated ability to drive measurable improvements in sales, orders, ROAS, CAC, conversion, or repeat purchases.
• Comfortable analyzing performance by channel, campaign, product, outlet, and customer segment.
• Strong understanding of social-media channels and how content contributes to commercial performance.
• Able to work strategically while remaining hands-on in campaign execution and optimization.
• Strong project-management, communication, and stakeholder-management skills.
• Commercially minded, experimental, data-driven, and comfortable working in a fast-moving environment.
• Experience managing agencies, creative partners, or junior team members is an advantage.

Key Performance Indicators

• Online order and revenue growth.
• Customer acquisition volume and cost.
• ROAS and overall marketing efficiency.
• Food-delivery platform traffic and conversion.
• Average order value and purchase frequency.
• Promotional effectiveness and contribution margin.
• Social-media reach, engagement, and conversion contribution.
• Performance across individual products and outlets.