Senior Performance Marketing Executive

What you'll do:

Managing and optimizing performance marketing campaigns:

• Campaign strategy: Develop comprehensive strategies for performance marketing campaigns, aligning them with overall business objectives and target audience.
• Execution: Oversee the execution of campaigns across various digital channels, including search engines, social media platforms, display advertising, and email marketing.
• Technical Implementation: Understand tagging implementation and make sure every campaign tracked properly across all platforms
• Mobile Marketing Measurement: Understand how to utilize MMP to maximize mobile app campaign performance
• Timeline management: Ensure timely delivery of campaigns, coordinating with internal teams and external partners as necessary.
• Ad creative oversight: Work closely with creative teams to develop compelling ad creatives that resonate with the target audience.

Cross-functional collaboration:

• Collaborate with teams such as content marketing, design, product, and sales to ensure a cohesive and integrated approach to campaigns.
• Communication: Maintain open lines of communication with different departments to gather insights, align goals, and address any challenges that may arise during campaign execution.
• Feedback loop: Establish a feedback loop to continuously improve collaboration and enhance the overall effectiveness of marketing efforts.

Analyzing and interpreting campaign data:

• Data collection: Implement robust tracking and analytics systems to collect relevant data on campaign performance.
• Data analysis: Utilize data analysis tools to interpret campaign data, identify trends, and extract actionable insights.
• Performance metrics: Monitor key performance indicators (kp is) such as click-through rates, conversion rates, and customer acquisition costs to gauge the success of campaigns.
• Competitor benchmarking: Analyze competitor data to benchmark campaign performance and identify areas for improvement.

1. Ensuring optimal ROI on marketing investments:

• Budget allocation: Develop and manage budgets for individual campaigns, allocating resources effectively across different channels and tactics.
• Roi measurement: Implement methodologies for measuring the return on investment for each campaign and adjusting strategies accordingly.
• Cost efficiency: Identify opportunities to optimize costs without compromising the quality and impact of campaigns.
• Experimentation: Encourage and conduct a/b testing and experimentation to find the most effective strategies for maximizing ROI.

Continuous learning and adaptation:

• Industry awareness: Stay abreast of industry trends, emerging technologies, and changes in consumer behavior to adapt strategies accordingly.
• Feedback integration: Integrate feedback from ongoing campaigns into future strategies, fostering a culture of continuous improvement.

Reporting and communication:

• Regular reporting: Provide regular and insightful reports on campaign performance to stakeholders, highlighting successes, challenges, and recommended improvements.
• Executive summaries: Prepare executive summaries that convey complex campaign data in a clear and actionable manner for leadership teams.

What you bring to the table:

• 4+ years of experience in performance/growth marketing.
• Proven track record of managing and scaling multi-channel performance campaigns (Search, Social, Display, Appl).
• Experience working cross-functionally with creative, product, data, and commercial teams.
• Ability to translate business objectives into full-funnel performance strategies.
• Strong hands-on execution capability across major digital advertising platforms.
• Experience managing campaign timelines, dependencies, and delivery at pace.
• Strong understanding of tracking and analytics implementation (GTM, GA4, pixels, CAPI).
• Experience with mobile measurement and attribution frameworks (MMPs, SKAN concepts).
• Ability to ensure data accuracy, consistency, and actionability across platforms.
• Advanced ability to analyze campaign data and derive clear, actionable insights.
• Deep understanding of performance KPIs (CTR, CVR, CPA, CAC, ROAS).
• Experience running structured experimentation and A/B testing.
• Experience managing media budgets with clear ROI accountability.
• Strong grasp of budget allocation, cost efficiency, and performance trade-offs.
• Ability to guide creative teams using performance-driven insights
• Strong cross-functional communication and stakeholder management skills.
• Ability to communicate complex performance data in a clear, executive-ready manner.
• Comfortable presenting insights, risks, and recommendations to senior stakeholders.
• Ownership mindset with strong accountability and attention to detail.
• Analytical, structured, and outcome-driven.
• Curious, adaptable, and committed to continuous improvement.