Senior Marketing Director – FMCG (Beauty & Cosmetics)

Diposting: 18 September 2026

Detail Lowongan

Fungsi: Pemasaran Digital
Gaji: Gaji Dirahasiakan

Deskripsi Pekerjaan

About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality talent for both local and global markets. If you are analytical, collaborative, and committed to enabling business growth, we invite you to apply.

Position Overview

Asiacruit is supporting a growing beauty and cosmetics company in Indonesia in hiring a Marketing Director to lead its overall marketing strategy, brand development, consumer marketing, and commercial growth.

The position is based onsite in Tangerang, within the Greater Jakarta area, and offers an opportunity to take a strategic leadership role within a growing consumer business.

This is a senior leadership position for an experienced marketing professional with a strong background in consumer-facing businesses, particularly FMCG, beauty, skincare, cosmetics, or related industries. The ideal candidate brings experience working across multinational and local marketing environments, with the ability to translate broader business or brand strategies into effective local market execution.

Key Responsibilities

Develop and lead the overall marketing strategy, annual marketing plan, and marketing priorities in alignment with business objectives.
Lead brand strategy, brand positioning, consumer marketing, product marketing, and go-to-market initiatives.
Translate broader or multinational brand strategies into relevant and effective local market execution where applicable.
Identify consumer trends, market opportunities, emerging categories, and changing customer preferences across Indonesia and relevant international markets.
Work closely with R&D and Product Development teams to support product concepts, new product development, and product launches.
Lead and oversee digital marketing, social media, e-commerce, KOL/KOC, campaigns, and consumer engagement initiatives.
Analyze market, consumer, and competitor insights and translate them into actionable marketing strategies.
Manage and develop the marketing team, including setting objectives, priorities, and performance expectations.
Collaborate closely with Sales, R&D, Product Development, E-Commerce, Manufacturing, and senior management.
Manage marketing budgets and monitor campaign effectiveness, brand performance, and commercial KPIs.
Support the company's business expansion and development of new products, brands, and market opportunities.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
10+ years of marketing experience, preferably within FMCG, beauty, skincare, cosmetics, consumer products, or other consumer-facing industries.
Must have experience handling both multinational and local marketing, with an understanding of how broader brand strategies are adapted to local market needs.
Proven experience in a senior marketing leadership role, including responsibility for marketing strategy, team management, and budget planning.
Strong background in brand building, consumer marketing, product marketing, and go-to-market strategy.
Strong understanding of the Indonesian and global beauty, consumer, and FMCG markets, including consumer trends, competitive landscapes, and market dynamics.
Experience working with beauty, skincare, or cosmetics brands is highly preferred.
Strong understanding of digital marketing, e-commerce, and modern consumer engagement channels.
Demonstrated ability to connect marketing strategy with commercial and business objectives.
Strong strategic, analytical, communication, stakeholder management, and leadership skills.
Experience working with Chinese companies, brands, suppliers, business partners, or stakeholders is an advantage.
Preference will be given to Chinese-Indonesian candidates with relevant marketing experience.
Familiarity with Chinese beauty and cosmetics brands, consumer trends, or market dynamics is a strong advantage.
Professional working proficiency in English.
Willing to work onsite in Tangerang and travel between company locations when required.

Why Join

Take a strategic marketing leadership role within a growing beauty and cosmetics business.
Have a direct impact on brand development, product strategy, and consumer growth.
Work across marketing, product development, commercial, and manufacturing functions.
Opportunity to bring multinational and local market experience into a growing Indonesian consumer business.
Work directly with senior management and contribute to the company's future growth and expansion.
Gain exposure to an international and multicultural business environment.

Tentang Posisi Senior Marketing Director – FMCG (Beauty & Cosmetics)

Senior Marketing Director – FMCG (Beauty & Cosmetics) di Asiacruit adalah peran penuh waktu pada level profesional yang berlokasi di Indonesia. Untuk persyaratan terlengkap, lihat bagian Deskripsi Pekerjaan di atas yang merupakan informasi resmi dari sumber lowongan.

Pekerjaan di kategori Pemasaran Digital umumnya menuntut kombinasi keterampilan teknis dan kemampuan komunikasi. Pelamar dengan portofolio yang terdokumentasi baik—baik berupa studi kasus, proyek nyata, atau sertifikasi yang relevan—biasanya memiliki nilai tambah saat seleksi.

Tips Melamar Senior Marketing Director – FMCG (Beauty & Cosmetics) di Asiacruit

Berikut tips praktis dari Tim Editorial InfoLoker.id untuk meningkatkan peluang Anda dipanggil interview:

Sesuaikan CV Anda dengan kata kunci yang muncul di deskripsi lowongan Senior Marketing Director – FMCG (Beauty & Cosmetics) di atas — sistem ATS umumnya mencocokkan istilah teknis maupun nama tools.
Riset singkat tentang Asiacruit: lihat produk, model bisnis, dan kabar terbaru perusahaan sebelum mengirim lamaran.
Tulis surat lamaran yang menjelaskan mengapa Anda cocok untuk posisi Senior Marketing Director – FMCG (Beauty & Cosmetics), bukan sekadar paragraf umum.

Sebagian besar perusahaan di Indonesia kini menggunakan sistem Applicant Tracking System (ATS). Pastikan CV Anda mudah dibaca mesin: format PDF teks (bukan hasil scan), tipografi sederhana, dan hindari layout dua kolom yang membingungkan parser. Pelajari panduan lengkapnya di artikel Cara Membuat CV ATS Friendly 2026.

Estimasi Gaji & Total Kompensasi

Lowongan ini tidak mencantumkan rentang gaji secara terbuka. Pada tahap interview, Anda berhak menanyakan total kompensasi yang mencakup gaji pokok, tunjangan tetap, tunjangan tidak tetap, BPJS, dan bonus kinerja.

Untuk benchmark, gunakan platform survei gaji terkurasi atau jaringan profesional Anda. Jangan berikan angka terlebih dahulu — minta perusahaan menyebutkan rentang yang dialokasikan untuk posisi Senior Marketing Director – FMCG (Beauty & Cosmetics).

Persiapan Interview untuk Posisi Senior Marketing Director – FMCG (Beauty & Cosmetics)

Setelah CV lolos seleksi administrasi, biasanya kandidat akan diundang ke proses interview. Untuk posisi Senior Marketing Director – FMCG (Beauty & Cosmetics), pelamar umumnya melewati beberapa tahap berikut:

Screening HR: pengenalan singkat, motivasi melamar, ekspektasi gaji, dan ketersediaan mulai bekerja.
Interview teknis / studi kasus: relevan untuk bidang pemasaran digital, dapat berupa soal teknis, presentasi portofolio, atau take-home assignment.
Interview user / pengguna langsung: bertemu calon atasan untuk membahas cara kerja, ekspektasi, dan kecocokan budaya tim.
Interview final: biasanya dengan manajemen senior atau founder untuk posisi tertentu.

Persiapkan jawaban dengan kerangka STAR (Situation, Task, Action, Result). Selengkapnya bisa Anda baca di 30 Pertanyaan Interview Kerja Tersulit & Cara Menjawabnya.

Waspada Penipuan Rekrutmen

Lowongan ini bersumber dari LinkedIn dan ditampilkan di InfoLoker.id sebagai bagian dari agregasi informasi publik. Sebelum memberikan data sensitif atau membayar biaya apa pun, perhatikan rambu-rambu berikut:

Perusahaan resmi tidak pernah meminta biaya untuk seleksi, pelatihan, seragam, atau jaminan.
Verifikasi alamat email rekruter — hindari komunikasi melalui akun pribadi WhatsApp/Telegram bila perusahaan memiliki domain email resmi.
Cek konsistensi informasi lowongan dengan halaman karir resmi Asiacruit bila tersedia.

Bila menemukan kejanggalan, laporkan ke report@infoloker.id. Tim kami menindaklanjuti laporan dalam SLA 3×24 jam kerja. Daftar tanda penipuan rekrutmen yang lebih lengkap dapat Anda pelajari di Ciri-ciri Lowongan Kerja Palsu.

Jelajahi Lowongan Serupa

Tidak cocok dengan posisi ini? Jelajahi rekomendasi lowongan lain yang relevan dengan profil pencarian Anda:

Pertanyaan yang Sering Ditanyakan

Bagaimana cara melamar lowongan Senior Marketing Director – FMCG (Beauty & Cosmetics) di Asiacruit?

Klik tombol "Lamar Sekarang" di halaman ini untuk diarahkan ke halaman resmi sumber lowongan (LinkedIn). Anda dapat mengirim lamaran langsung melalui sistem aplikasi yang disediakan tanpa biaya apa pun.

Berapa kisaran gaji untuk posisi Senior Marketing Director – FMCG (Beauty & Cosmetics)?

Lowongan ini tidak mencantumkan rentang gaji. Anda dapat menanyakan ekspektasi gaji saat sesi interview dengan tim rekruter Asiacruit.

Apakah lowongan Senior Marketing Director – FMCG (Beauty & Cosmetics) ini masih dibuka?

Tanggal kedaluwarsa tidak dicantumkan oleh sumber. Disarankan Anda segera mengirim lamaran selagi posisi masih tersedia, atau memverifikasi status posisi pada halaman resmi LinkedIn.

Apakah InfoLoker.id memungut biaya pelamar?

Tidak. InfoLoker.id adalah agregator informasi lowongan kerja yang gratis bagi pelamar. Kami juga tidak meminta biaya pendaftaran. Waspadai pihak mana pun yang meminta biaya atas nama perusahaan.

Informasi lowongan ini diambil dari LinkedIn. InfoLoker.id tidak bertanggung jawab atas kebenaran dan ketersediaan lowongan ini.