Product Marketing Specialist

About this Role

We are looking for a strategic and driven Product Marketing professional to join our team. In this role, you will serve as the bridge between our products, customers, and commercial teams, ensuring that every product is positioned effectively and delivers meaningful value to the market. Working closely with Product, Operations, Commercial, and other cross-functional teams, you will develop go-to-market strategies, craft compelling product messaging, and drive initiatives that accelerate product adoption and business growth.

You will have the opportunity to influence every stage of the product commercialization journey—from understanding customer and market needs, conducting competitive analysis, and defining product positioning to developing sales enablement materials, onboarding assets, and performance insights. If you enjoy combining strategic thinking with execution, translating complex product capabilities into clear customer value, and collaborating across teams to bring products successfully to market, we would love to hear from you.

Key Responsibilities

• Develop and refine product positioning, messaging, and value propositions for target audiences.
• Plan and execute go-to-market (GTM) strategies to support successful product launches and commercialization.
• Conduct user, customer, and market research to identify insights, opportunities, and evolving market needs.
• Monitor competitors and industry trends to inform product positioning and marketing strategies.
• Create compelling sales enablement materials to support commercial teams throughout the sales cycle.
• Develop product communication, educational content, and onboarding assets to drive product understanding and adoption.
• Collaborate closely with Product, Operations, and Commercial teams to ensure alignment throughout the product lifecycle.
• Track product performance, user adoption, and key marketing metrics to evaluate effectiveness and identify opportunities for continuous improvement.

Requirements

• Strong analytical mindset with the ability to develop data-driven product marketing strategies.
• Proven experience in product positioning, messaging, and go-to-market execution.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience conducting market, customer, and competitive research to inform product and marketing decisions.
• Strong stakeholder management skills with the ability to influence and collaborate across Product, Operations, Commercial, and other cross-functional teams.
• Exceptional communication skills with the ability to simplify complex product concepts into compelling customer value propositions.

What We Offer

• Opportunity to shape the future of innovative products within a mission-driven organization.
• Collaborative and dynamic work environment with a focus on impact.
• Competitive salary and comprehensive benefits package.
• Professional development opportunities to grow your career.

About the Company

ASTRNT is APAC's fastest-growing talent selection platform & advisory. Established in 2016, our services now reach globally, and we're rapidly adopting AI in responsible and effective ways. We work with a diverse range of leading organizations, including Telkom Akses, Kereta Api Indonesia, Sampoerna, Kompas Group, NTU, National University of Singapore, Unicharm, Acer, BCG, and Nestle. We are a dynamic and innovative company that values cutting-edge technology and responsible AI integration. Our culture fosters collaboration, continuous learning, and a passion for driving impactful solutions. Join us as we scale up locally and globally, and be at the forefront of revolutionizing talent selection with AI.

ASTRNT Solution Partners (ASP) is where that mission becomes hands-on. As our services and advisory brand, ASP delivers customized, technology-enabled solutions built around the ASTRNT Platform — from end-to-end and project RPO, to assessment centers for volume hiring, high-potential identification, and graduate intake, to competency frameworks built from the ground up or realigned to where the business is heading. We don't just deploy tools; we partner closely with organizations to build capability, drive adoption, and embed lasting change. Joining ASP means joining the team that turns talent technology into real outcomes.

We are a dynamic and innovative company that values cutting-edge technology and responsible AI integration. Our culture fosters collaboration, continuous learning, and a passion for driving impactful solutions. Join us as we scale up locally and globally, and be at the forefront of revolutionizing talent selection with AI.