PERFORMANCE MARKETING

PT Ultra Sakti is a leading Indonesian pharmaceutical company that has grown through a trusted portfolio of consumer health & wellness products. The company is recognized through its flagship brands including FreshCare, Madu TJ, Welmove, Hotin Cream, MyWell, and various other products that have become part of the daily lives of millions of Indonesians.

As we continue to grow and expand our business, we are entering the beauty industry, particularly the makeup category, and are strengthening our digital marketing capabilities to support this new business direction. We are looking for a strategic and data-driven professional who can drive performance marketing initiatives and translate digital opportunities into measurable business growth.

We are currently looking for the best talent to join our team as:

PERFORMANCE MARKETING SUPERVISOR / ASSISTANT MANAGER

Job Description

As a Performance Marketing Supervisor / Assistant Manager, you will play a key role in developing and executing performance marketing strategies to support brand growth, customer acquisition, and business objectives. This position will be responsible for managing full-funnel digital marketing activities, optimizing media performance, and translating marketing data into actionable insights and growth opportunities.

You will collaborate closely with Brand, Creative, E-commerce, Commercial, and other cross-functional teams to ensure digital marketing activities are aligned with business objectives, consumer behavior, and overall marketing strategy.

Responsibilities

• Develop and execute full-funnel performance marketing strategies, covering upper funnel awareness and consideration through lower funnel acquisition, conversion, and retention.
• Plan, manage, and optimize paid media campaigns across platforms such as Meta, TikTok, Google, and e-commerce/marketplace platforms.
• Manage media budgets and optimize campaign performance based on key metrics such as ROAS, CAC, CPA, CVR, GMV, and overall marketing efficiency.
• Develop audience targeting, segmentation, retargeting, and media allocation strategies based on consumer behavior and business objectives.
• Analyze campaign performance and customer journey data to identify growth opportunities and provide actionable recommendations.
• Lead creative testing and campaign experimentation to improve engagement, acquisition, conversion, and media efficiency.
• Work closely with Brand, Creative, E-commerce, CRM, and Commercial teams to align performance marketing activities with product launches, promotions, and business priorities.
• Monitor digital, consumer, and platform trends to identify new opportunities for growth and optimization.
• Manage relationships with media agencies, platform partners, and other external partners where applicable.
• Provide regular performance reports, insights, and recommendations to management and relevant stakeholders.
• Support continuous improvement of performance marketing processes, measurement frameworks, and campaign effectiveness.

Qualifications

• Bachelor's Degree in Marketing, Business, Communication, Digital Marketing, or other related disciplines.
• Minimum 3 years of experience in Performance Marketing, Digital Marketing, E-commerce Marketing, or related fields.
• Experience in FMCG, Beauty/Cosmetics, E-commerce/Business Enabler, Retail, Digital Agency, or other consumer-focused industries will be an advantage.
• Strong understanding of full-funnel marketing, including upper funnel awareness and consideration as well as lower funnel acquisition and conversion.
• Hands-on experience managing and optimizing Meta Ads, TikTok Ads, Google Ads, and/or Marketplace Ads.
• Strong understanding of performance marketing metrics, including ROAS, CAC, CPA, CTR, CVR, GMV, and media efficiency.
• Experience in media planning, budget allocation, audience targeting, campaign optimization, A/B testing, and creative performance analysis.
• Strong analytical and data-driven mindset, with the ability to translate marketing data into actionable business recommendations.
• Experience working with cross-functional teams, agencies, or external partners.
• Strong communication, stakeholder management, and problem-solving skills.
• Experience in leading performance marketing initiatives or supervising a team will be an advantage.
• Able to work in a fast-paced, highly commercial, and growth-oriented environment.