Performance Marketer - ID

Diposting: 10 September 2026

Detail Lowongan

Fungsi: Pemasaran Digital
Gaji: Gaji Dirahasiakan

Deskripsi Pekerjaan

Hello. We’re Blood.
Our purpose is to revolutionize periods.
Who are we?
Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who We're Looking For / The Role
We're looking for an experienced, hands-on Performance Marketer to independently own end-to-end digital marketing for Blood in Indonesia. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands.

What You Will Do

Performance & Media Planning (50%)
Own end-to-end performance marketing strategy and execution for Blood Indonesia across platforms (Meta, TikTok, Google, and marketplaces, primarily Tokopedia, Shopee and Lazada)
Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency
Make independent calls on channel mix and budget reallocation across platforms based on performance
Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
Experimentation & Optimisation (25%)
Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)
Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement
Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
Scale up investment into winning ads, while killing or pivoting non-performing ones
Content Creation & Creative Iteration (15%)
Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging
Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations
Translate performance data into clear creative learnings and next steps for the broader content team
Bonus if you're comfortable creating and starring in your own ads, and/or building end-to-end with AI
Reporting & Insights (10%)
Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change
Track and report weekly/monthly performance results with clear insights
Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
Use data to inform product positioning, promotions, and messaging

What You Will Require

2 - 5 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)
Proven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution
Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI
Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR
Experience setting and managing budgets and optimising for awareness and/or conversion objectives
Fast learner and team player with a bias to action

Why Join Us? High Impact: Be part of the core nucleus team for the launch of a new challenger brand. Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility. High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again! Career Growth Potential In the short term to medium term, you will develop your ability to execute on end-to-end performance marketing for a high-growth brand In the longer-term, there will be opportunities for you to scale and lead the performance marketing team within No Days Off, or explore opportunities within Blood to deepen your performance marketing expertise in a scaled setting

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by top angel investors in SE-Asia.

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Tentang Posisi Performance Marketer - ID

Performance Marketer - ID di Blood adalah peran penuh waktu pada level profesional yang berlokasi di Indonesia. Untuk persyaratan terlengkap, lihat bagian Deskripsi Pekerjaan di atas yang merupakan informasi resmi dari sumber lowongan.

Pekerjaan di kategori Pemasaran Digital umumnya menuntut kombinasi keterampilan teknis dan kemampuan komunikasi. Pelamar dengan portofolio yang terdokumentasi baik—baik berupa studi kasus, proyek nyata, atau sertifikasi yang relevan—biasanya memiliki nilai tambah saat seleksi.

Tips Melamar Performance Marketer - ID di Blood

Berikut tips praktis dari Tim Editorial InfoLoker.id untuk meningkatkan peluang Anda dipanggil interview:

Sesuaikan CV Anda dengan kata kunci yang muncul di deskripsi lowongan Performance Marketer - ID di atas — sistem ATS umumnya mencocokkan istilah teknis maupun nama tools.
Riset singkat tentang Blood: lihat produk, model bisnis, dan kabar terbaru perusahaan sebelum mengirim lamaran.
Tulis surat lamaran yang menjelaskan mengapa Anda cocok untuk posisi Performance Marketer - ID, bukan sekadar paragraf umum.

Sebagian besar perusahaan di Indonesia kini menggunakan sistem Applicant Tracking System (ATS). Pastikan CV Anda mudah dibaca mesin: format PDF teks (bukan hasil scan), tipografi sederhana, dan hindari layout dua kolom yang membingungkan parser. Pelajari panduan lengkapnya di artikel Cara Membuat CV ATS Friendly 2026.

Estimasi Gaji & Total Kompensasi

Lowongan ini tidak mencantumkan rentang gaji secara terbuka. Pada tahap interview, Anda berhak menanyakan total kompensasi yang mencakup gaji pokok, tunjangan tetap, tunjangan tidak tetap, BPJS, dan bonus kinerja.

Untuk benchmark, gunakan platform survei gaji terkurasi atau jaringan profesional Anda. Jangan berikan angka terlebih dahulu — minta perusahaan menyebutkan rentang yang dialokasikan untuk posisi Performance Marketer - ID.

Persiapan Interview untuk Posisi Performance Marketer - ID

Setelah CV lolos seleksi administrasi, biasanya kandidat akan diundang ke proses interview. Untuk posisi Performance Marketer - ID, pelamar umumnya melewati beberapa tahap berikut:

Screening HR: pengenalan singkat, motivasi melamar, ekspektasi gaji, dan ketersediaan mulai bekerja.
Interview teknis / studi kasus: relevan untuk bidang pemasaran digital, dapat berupa soal teknis, presentasi portofolio, atau take-home assignment.
Interview user / pengguna langsung: bertemu calon atasan untuk membahas cara kerja, ekspektasi, dan kecocokan budaya tim.
Interview final: biasanya dengan manajemen senior atau founder untuk posisi tertentu.

Persiapkan jawaban dengan kerangka STAR (Situation, Task, Action, Result). Selengkapnya bisa Anda baca di 30 Pertanyaan Interview Kerja Tersulit & Cara Menjawabnya.

Waspada Penipuan Rekrutmen

Lowongan ini bersumber dari LinkedIn dan ditampilkan di InfoLoker.id sebagai bagian dari agregasi informasi publik. Sebelum memberikan data sensitif atau membayar biaya apa pun, perhatikan rambu-rambu berikut:

Perusahaan resmi tidak pernah meminta biaya untuk seleksi, pelatihan, seragam, atau jaminan.
Verifikasi alamat email rekruter — hindari komunikasi melalui akun pribadi WhatsApp/Telegram bila perusahaan memiliki domain email resmi.
Cek konsistensi informasi lowongan dengan halaman karir resmi Blood bila tersedia.

Bila menemukan kejanggalan, laporkan ke report@infoloker.id. Tim kami menindaklanjuti laporan dalam SLA 3×24 jam kerja. Daftar tanda penipuan rekrutmen yang lebih lengkap dapat Anda pelajari di Ciri-ciri Lowongan Kerja Palsu.

Jelajahi Lowongan Serupa

Tidak cocok dengan posisi ini? Jelajahi rekomendasi lowongan lain yang relevan dengan profil pencarian Anda:

Pertanyaan yang Sering Ditanyakan

Bagaimana cara melamar lowongan Performance Marketer - ID di Blood?

Klik tombol "Lamar Sekarang" di halaman ini untuk diarahkan ke halaman resmi sumber lowongan (LinkedIn). Anda dapat mengirim lamaran langsung melalui sistem aplikasi yang disediakan tanpa biaya apa pun.

Berapa kisaran gaji untuk posisi Performance Marketer - ID?

Lowongan ini tidak mencantumkan rentang gaji. Anda dapat menanyakan ekspektasi gaji saat sesi interview dengan tim rekruter Blood.

Apakah lowongan Performance Marketer - ID ini masih dibuka?

Tanggal kedaluwarsa tidak dicantumkan oleh sumber. Disarankan Anda segera mengirim lamaran selagi posisi masih tersedia, atau memverifikasi status posisi pada halaman resmi LinkedIn.

Apakah InfoLoker.id memungut biaya pelamar?

Tidak. InfoLoker.id adalah agregator informasi lowongan kerja yang gratis bagi pelamar. Kami juga tidak meminta biaya pendaftaran. Waspadai pihak mana pun yang meminta biaya atas nama perusahaan.

Informasi lowongan ini diambil dari LinkedIn. InfoLoker.id tidak bertanggung jawab atas kebenaran dan ketersediaan lowongan ini.