Paid Advertising Specialist

Diposting: 2 Agustus 2026

Detail Lowongan

Fungsi: Pemasaran Digital
Gaji: Gaji Dirahasiakan

Deskripsi Pekerjaan

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for Paid Advertising Specialist to join our Marketing team.

Your Main Tasks Will Be

Own the end-to-end planning, launch, management and scaling of paid acquisition campaigns across Meta and TikTok for portfolio of dating products.
Develop paid media strategies for worldwide campaigns, including Tier-1 markets, and allocate budgets across products, countries, audiences and platforms.
Manage monthly advertising budgets of USD 100K+ while maintaining agreed acquisition efficiency and budget pacing.
Continuously optimize campaigns toward customer acquisition, paid subscription, revenue, CAC and ROAS targets across mobile apps, mobile web and desktop.
Build and execute a structured testing roadmap covering audiences, bidding strategies, placements, creatives, offers and landing pages.
Analyze campaign and conversion-funnel performance, identify growth opportunities and translate data into actionable recommendations.
Collaborate with creative, analytics, product and localization teams to develop market-specific advertising strategies and assets.
Ensure accurate conversion tracking, attribution and reporting across advertising and analytics platforms."

We Expect From You

5+ years of hands-on experience managing and optimizing Meta (Facebook/Instagram) Ads and TikTok Ads campaigns.
Proven track record of launching, scaling, and optimizing performance marketing campaigns across mobile apps, mobile web, and desktop.
Experience running global user acquisition campaigns across multiple markets, including Tier-1 regions (US, Canada, UK, Australia, Western Europe).
Strong understanding of geo-specific campaign strategies, localization, audience behavior, and budget allocation.
Expertise in campaign structure, audience segmentation, retargeting, lookalike audiences, and creative A/B testing.
Advanced knowledge of key performance marketing metrics, including ROAS, CPA/CAC, CPI, CPM, CTR, CVR, and LTV.
Experience managing large advertising budgets, including forecasting, pacing, optimization, and performance reporting.
Strong analytical skills with advanced proficiency in Excel and Google Sheets for campaign analysis and reporting.
Hands-on experience with conversion tracking, attribution, and analytics tools, including GA4, Google Tag Manager, AppsFlyer, and Adjust.

What Do We Offer

REMOTE OPPORTUNITY to work full-time;
The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
Vacation 28 calendar days per year;
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
Bonuses up to $5000 for recommending successful applicants for positions in the company;
50% payment for professional training, international conferences, and meetings;
Corporate discount for English lessons;
Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Sounds good? Join us now!

Tentang Posisi Paid Advertising Specialist

Paid Advertising Specialist di Social Discovery Group adalah peran penuh waktu pada level profesional yang berlokasi di Indonesia. Untuk persyaratan terlengkap, lihat bagian Deskripsi Pekerjaan di atas yang merupakan informasi resmi dari sumber lowongan.

Pekerjaan di kategori Pemasaran Digital umumnya menuntut kombinasi keterampilan teknis dan kemampuan komunikasi. Pelamar dengan portofolio yang terdokumentasi baik—baik berupa studi kasus, proyek nyata, atau sertifikasi yang relevan—biasanya memiliki nilai tambah saat seleksi.

Tips Melamar Paid Advertising Specialist di Social Discovery Group

Berikut tips praktis dari Tim Editorial InfoLoker.id untuk meningkatkan peluang Anda dipanggil interview:

Sesuaikan CV Anda dengan kata kunci yang muncul di deskripsi lowongan Paid Advertising Specialist di atas — sistem ATS umumnya mencocokkan istilah teknis maupun nama tools.
Riset singkat tentang Social Discovery Group: lihat produk, model bisnis, dan kabar terbaru perusahaan sebelum mengirim lamaran.
Tulis surat lamaran yang menjelaskan mengapa Anda cocok untuk posisi Paid Advertising Specialist, bukan sekadar paragraf umum.

Sebagian besar perusahaan di Indonesia kini menggunakan sistem Applicant Tracking System (ATS). Pastikan CV Anda mudah dibaca mesin: format PDF teks (bukan hasil scan), tipografi sederhana, dan hindari layout dua kolom yang membingungkan parser. Pelajari panduan lengkapnya di artikel Cara Membuat CV ATS Friendly 2026.

Estimasi Gaji & Total Kompensasi

Lowongan ini tidak mencantumkan rentang gaji secara terbuka. Pada tahap interview, Anda berhak menanyakan total kompensasi yang mencakup gaji pokok, tunjangan tetap, tunjangan tidak tetap, BPJS, dan bonus kinerja.

Untuk benchmark, gunakan platform survei gaji terkurasi atau jaringan profesional Anda. Jangan berikan angka terlebih dahulu — minta perusahaan menyebutkan rentang yang dialokasikan untuk posisi Paid Advertising Specialist.

Persiapan Interview untuk Posisi Paid Advertising Specialist

Setelah CV lolos seleksi administrasi, biasanya kandidat akan diundang ke proses interview. Untuk posisi Paid Advertising Specialist, pelamar umumnya melewati beberapa tahap berikut:

Screening HR: pengenalan singkat, motivasi melamar, ekspektasi gaji, dan ketersediaan mulai bekerja.
Interview teknis / studi kasus: relevan untuk bidang pemasaran digital, dapat berupa soal teknis, presentasi portofolio, atau take-home assignment.
Interview user / pengguna langsung: bertemu calon atasan untuk membahas cara kerja, ekspektasi, dan kecocokan budaya tim.
Interview final: biasanya dengan manajemen senior atau founder untuk posisi tertentu.

Persiapkan jawaban dengan kerangka STAR (Situation, Task, Action, Result). Selengkapnya bisa Anda baca di 30 Pertanyaan Interview Kerja Tersulit & Cara Menjawabnya.

Waspada Penipuan Rekrutmen

Lowongan ini bersumber dari LinkedIn dan ditampilkan di InfoLoker.id sebagai bagian dari agregasi informasi publik. Sebelum memberikan data sensitif atau membayar biaya apa pun, perhatikan rambu-rambu berikut:

Perusahaan resmi tidak pernah meminta biaya untuk seleksi, pelatihan, seragam, atau jaminan.
Verifikasi alamat email rekruter — hindari komunikasi melalui akun pribadi WhatsApp/Telegram bila perusahaan memiliki domain email resmi.
Cek konsistensi informasi lowongan dengan halaman karir resmi Social Discovery Group bila tersedia.

Bila menemukan kejanggalan, laporkan ke report@infoloker.id. Tim kami menindaklanjuti laporan dalam SLA 3×24 jam kerja. Daftar tanda penipuan rekrutmen yang lebih lengkap dapat Anda pelajari di Ciri-ciri Lowongan Kerja Palsu.

Jelajahi Lowongan Serupa

Tidak cocok dengan posisi ini? Jelajahi rekomendasi lowongan lain yang relevan dengan profil pencarian Anda:

Pertanyaan yang Sering Ditanyakan

Bagaimana cara melamar lowongan Paid Advertising Specialist di Social Discovery Group?

Klik tombol "Lamar Sekarang" di halaman ini untuk diarahkan ke halaman resmi sumber lowongan (LinkedIn). Anda dapat mengirim lamaran langsung melalui sistem aplikasi yang disediakan tanpa biaya apa pun.

Berapa kisaran gaji untuk posisi Paid Advertising Specialist?

Lowongan ini tidak mencantumkan rentang gaji. Anda dapat menanyakan ekspektasi gaji saat sesi interview dengan tim rekruter Social Discovery Group.

Apakah lowongan Paid Advertising Specialist ini masih dibuka?

Tanggal kedaluwarsa tidak dicantumkan oleh sumber. Disarankan Anda segera mengirim lamaran selagi posisi masih tersedia, atau memverifikasi status posisi pada halaman resmi LinkedIn.

Apakah InfoLoker.id memungut biaya pelamar?

Tidak. InfoLoker.id adalah agregator informasi lowongan kerja yang gratis bagi pelamar. Kami juga tidak meminta biaya pendaftaran. Waspadai pihak mana pun yang meminta biaya atas nama perusahaan.

Informasi lowongan ini diambil dari LinkedIn. InfoLoker.id tidak bertanggung jawab atas kebenaran dan ketersediaan lowongan ini.