Marketing & Website Operations Director

About the Role

We're looking for a Marketing & Website Operations Director to own and scale our digital growth engine.

This is a unique opportunity to lead the strategy and execution behind our global website, marketing operations, CRM ecosystem, and AI-powered customer journeys. You'll shape our martech strategy, define the website roadmap, and build scalable systems that improve conversion, accelerate pipeline, and drive recurring subscription growth.

This is a highly cross-functional, hands-on leadership role. You'll partner closely with Product, Sales Operations, Performance Marketing, SEO, Content, Analytics, and Engineering to create a seamless customer journey, from a visitor's first interaction through to becoming a loyal customer.

We're looking for someone who enjoys balancing strategic thinking with execution: someone who can design the architecture, build the first version, and then scale it through processes, technology, and people.

This is a fully remote position, requiring excellent communication, stakeholder management, and collaboration across distributed teams.

What You'll Do

Own Marketing Operations & CRM

• Define and implement the marketing operations strategy, governance framework, and departmental OKRs.
• Own the HubSpot ecosystem, including CRM architecture, marketing automation, lifecycle management, lead scoring, segmentation, and customer journey orchestration.
• Partner closely with Sales Operations to optimise lead routing, data quality, attribution, and lifecycle management across global territories.
• Build a scalable, data-driven marketing infrastructure that supports business growth.

Lead Website Strategy & Digital Experience

• Define and own the vision, roadmap, and performance of our global website.
• Translate business objectives and customer insights into an exceptional digital experience.
• Deliver seamless, multilingual website experiences across international markets.
• Ensure Strapi CMS supports scalable content management with minimal engineering dependency.

Drive Conversion & Growth

• Turn the website into a high-performing revenue engine by continuously improving conversion across the customer lifecycle.
• Optimise recurring subscription funnels from Trial/Sign-up → Active Paid Subscription → Expansion/Upsell.
• Design frictionless customer experiences, including self-service journeys, checkout flows, and in-product upsell opportunities.
• Lead experimentation through A/B testing, UX optimisation, analytics, and data-driven decision making.
• Own website conversion performance and continuously improve pipeline velocity.

Build Intelligent Marketing Automation

• Design and optimise automated customer journeys that improve engagement, qualification, and retention.
• Build scalable HubSpot workflows triggered by customer behaviour and marketing campaigns.
• Use CRM and behavioural data to personalise website experiences and marketing communications.
• Partner with Performance Marketing to optimise landing pages, campaign tracking, lead nurturing, and attribution.

Apply AI Across Marketing Operations

• Lead the adoption of AI across website operations, CRM, and marketing processes.
• Design AI-powered conversational experiences and self-service journeys that improve lead qualification and customer experience while reducing manual effort.
• Use AI to enhance lead scoring, predictive routing, customer segmentation, and personalised marketing at scale.
• Continuously evaluate chatbot performance and optimise prompts, workflows, and customer interactions using real conversation data.

Partner Across the Business

• Lead cross-functional initiatives involving Product, Design, Engineering, SEO, Analytics, Content, Performance Marketing, and Sales Operations.
• Prioritise initiatives using frameworks such as RICE while managing delivery through Jira, Notion, Figma, or similar tools.
• Conduct user research and usability testing to inform continuous website and customer journey improvements.
• Collaborate with SEO and Content teams to improve organic growth, technical SEO, site structure, and internal linking.

What We're Looking For

• 5+ years' experience in Website Management, Product Management, Marketing Operations, or Growth within SaaS, fintech, or e-commerce.
• Expert-level, hands-on experience with HubSpot (or similar CRM), including automation, lead scoring, customer journeys, and CRM architecture.
• Proven experience leading conversion rate optimisation (CRO), experimentation, funnel optimisation, and advanced analytics.
• Strong understanding of UX/UI principles and customer journey optimisation.
• Experience implementing automated customer journeys, self-service flows, and/or AI-powered chatbots.
• Experience managing large-scale websites (200+ pages), including international content and technical SEO.
• Strong stakeholder management and communication skills, with the ability to influence cross-functional teams.
• Comfortable working with tools such as GA4, Looker, Strapi, Figma, GrowthBook, Notion, Jira, or similar platforms.
• A data-driven mindset with a passion for experimentation, continuous improvement, and measurable business impact.