Marketing Supervisor

Marketing Supervisor — Lencir & Rica Rico

We are looking for a proactive, hands-on, and execution-driven Marketing Supervisor to support the Marketing Manager in driving marketing execution across Lencir and Rica Rico.

We need someone who can translate marketing direction into well-coordinated execution, guiding the day-to-day work of the marketing team, and ensuring that marketing initiatives contribute to brand awareness, customer engagement, and business growth.

What You’ll Be Up To

A. Marketing Execution & Campaign Coordination

• Translate marketing direction from the Marketing Manager into clear and coordinated execution across Lencir and Rica Rico.
• Oversee end-to-end marketing initiatives across content, digital, performance marketing, KOL, partnerships, e-commerce, and offline channels.
• Ensure campaigns are delivered on time, aligned with brand direction, and connected to business objectives.

B. Team Supervision & Cross-Functional Collaboration

• Guide the day-to-day work of the marketing team by aligning priorities, maintaining execution quality, and keeping deliverables on track.
• Support team members in resolving execution challenges while encouraging stronger ownership, accountability, and collaboration.
• Coordinate with internal stakeholders and external partners to ensure smooth marketing execution.

C. Performance & Marketing Improvement

• Monitor campaign and channel performance across ads, content, live commerce, KOL collaborations, promotions, and brand activations.
• Connect marketing performance with customer behavior, competitor activities, market trends, and business outcomes.
• Translate findings into clear recommendations, campaign optimizations, and new marketing experiments.
• Identify opportunities to improve marketing processes by leveraging data, AI, automation, and digital systems where relevant, with clear consideration for quality, efficiency, and business impact.

D. KOL, Partnership & Brand Activation

• Oversee collaborations with KOLs, influencers, agency, vendor, and brand partnerships to ensure alignment with campaign objectives and brand standards.
• Lead product launches, events, and brand activations while ensuring quality, timelines, and expected outcomes.
• Evaluate partnership and activation results to identify improvements for future initiatives.

What We're Looking For

• Bachelor’s degree in Marketing, Communication, Business, Management, or a related field.
• Minimum 3–5 years of experience in marketing, brand, digital marketing, or a related function.
• Experience coordinating marketing initiatives, supervising team members, or leading cross-functional execution.
• Experience working with consumer brands, preferably in beauty, wellness, F&B, FMCG, retail, or lifestyle industries.
• Strong understanding of digital and offline marketing, with the ability to connect campaign performance, customer insights, and business objectives.
• Comfortable working with marketing data and leveraging AI, automation, or digital solutions to improve decisions, processes, and marketing effectiveness.
• Able to manage multiple priorities and drive execution in a fast-moving environment.

Soft Skills & Behaviors

• Proactive and able to take initiative without waiting for detailed instructions.
• Mature and professional in handling people, feedback, priorities, and business challenges.
• Collaborative and confident in guiding team members and coordinating stakeholders.
• Curious and open to exploring new marketing approaches, technologies, and better ways of working.

Nice-to-Have

• Experience handling product launches, brand activations, store opening campaigns, or seasonal campaigns.
• Experience working with KOLs, influencers, agencies, brand partners, or marketplace/social commerce channels.
• Experience managing both online and offline marketing initiatives.
• Familiarity with AI tools, automation, analytics tools, or digital platforms to support marketing productivity and performance.