Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Marketing Specialist (Indonesia). Shape the future of AI and search as a business leader. You'll own the GTM strategy, using data-driven insights and A/B testing to drive user utility. Requires 3+ years' experience, strong analytical skills, and fluency in both English and Bahasa Indonesia.

Role: 

• Lead GTM & Execution: Spearhead Go-to-Market strategies and the end-to-end execution of marketing campaigns, ensuring all initiatives are optimised for maximum impact and efficiency
• Strategic Planning: Develop an insight-led consumer marketing plan for the Indonesian market, identifying key growth opportunities and challenges for AI-driven search and assistant products
• User Intelligence: Support essential research into user behaviour, the competitive landscape, and market trends to inform strategic decision-making and product positioning
• Hyper-Local Insights: Maintain a deep understanding of the Indonesian digital landscape, with a focus on local AI product usage and competitive intelligence
• Data-Driven Optimisation: Apply marketing analytics, statistical analysis, and A/B testing/experimentation to track performance and drive continuous improvement
• Analytical Insights: Use data (and SQL where applicable) to analyse large datasets, translating complex findings into clear, actionable insights for cross-functional partners
• Cross-Functional Collaboration: Partner seamlessly with product, communications, regional, and in-country teams to ensure alignment and flawless execution across all initiatives
• Creative Problem Solving: Develop non-traditional solutions for complex, undefined problems in a rapidly evolving technology space
  

You:

• BA/BS degree or equivalent experience
• 3+ years of experience in marketing, consulting, or communications, with a proven track record in digital and performance marketing
• Demonstrated ability to analyse large datasets and derive actionable insights; experience with A/B testing and experimentation is key
• Solid project management skills with the ability to lead projects independently from inception to completion
• Familiarity with marketing analytics tools; proficiency in SQL, Python, or R is a significant advantage for data-driven decision-making
• Ability to navigate ambiguity and develop creative solutions for undefined problems within a complex matrix environment
• Comfortable working in a fast-paced, deadline-driven tech environment with a positive, team-oriented attitude

• Exceptional verbal and written English, and fluent in Bahasa Indonesia, with strong communication and presentation skills to effectively engage with the local market

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.