Marketing Operations Manager

Are You the One?

We’re Accountants Direct – a specialist accounting and finance staffing company at an exciting inflection point. We’re building a world-class marketing engine to drive growth across our Australian and international markets, and we need the person who will design it, build it, and run it.

This is not a job for someone who wants to manage spreadsheets and report on other people’s work. This is for the person who wants to own the whole machine – from strategy to automation to analytics – and have a clear path to becoming our Head of Marketing.

What You’ll Be Doing

From day one, you’ll be shaping how we attract, convert, and grow our clients. That means:

1. Mapping and owning our customer journey – identifying every touchpoint and making it better.
2. Running our CRM (GetResponse, GoHighLevel, or similar) – building the funnels, automations, and sequences that convert.
3. Getting the tech stack right – identifying our core system, building integrations using Zapier and native tools, keeping things simple and scalable.
4. Driving email marketing strategy – the right messages, to the right segments, at the right time.
5. Generating new leads – building lead magnets, campaigns, and concepts that bring in the right people.
6. Setting up analytics that actually tell us something – and cutting what isn’t working.
7. Growing wallet share – thinking about lifetime value, cross-sell, and making each client more profitable over time.
8. Leading a team of 5+ and growing it into something bigger.

What We’re Looking For

Non-Negotiables

• Excellent English language proficiency
• At least 5 years in a marketing operations, growth, or similar role with real, measurable results.
• Hands-on CRM experience – you’ve actually built funnels and automations, not just overseen them.
• Comfortable with no-code tools – Zapier, native integrations, and building things yourself.
• Strong grasp of the full marketing funnel – from awareness to retention.
• You can write a user story. You know what a metric is and how to build toward it.
• Service-based industry background.

Highly Regarded

• Experience with service-based industries - especially accounting, finance, or professional services.
• Experience working at or closely with marketing agencies.
• Experience with Australian or other developed markets.

The Person

• You’re a builder, not just a planner.
• You share what you know – you make the team better, not just yourself.
• You don’t overcomplicate things. Simple and working beats complex and broken.
• You want to be Head of Marketing one day – and you’re ready to earn it.

The Opportunity

This role has an explicit career path to Head of Marketing for the entire Accountants Direct group. You’ll work directly with the CEO to build a sizable business, leading a team that will grow into a large outsourced sales and marketing operation based in Indonesia – serving Australian and global companies.

If you want ownership, autonomy, and a real shot at building something from the ground up – this is it.

Location

This is a hybrid role (remote and/or in-office). Surabaya, Indonesia is our preferred base. We will consider candidates within a one-hour flight of Surabaya, and we support relocation for the right person.

How to Apply

Send your CV and a brief covering note (no more than one page) explaining why you’re the right person for this role to: jobs@accountantsdirect.com.au

Applications without a cover note will not be considered. Tell us what you’ve built, what it achieved, and why Accountants Direct is the place you want to build something great.