Marketing Manager - InterContinental Bali Sanur Resort

About Us:

Do you see yourself as a Marketing Manager? What's your passion? At IHG we're interested in YOU. We employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.

As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience. If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.

Perfectly located in one of Bali’s most favourite destination, Sanur, a coastal stretch of pristine sandy beach in South-East Bali, InterContinental Bali Sanur Resort is a charming beachfront escape where luxury meets the warmth of authentic Balinese hospitality. Here, guest can start their day with the breathtaking sight of the sunrise touching the horizon.

Nestled within four hectares of serene landscape, InterContinental Bali Sanur Resort features 120 luxurious suites and villas offering generous space, privacy and comfort, thoughtfully designed for the discerning traveler. Inspired by traditional Indonesian design, each suite boast a super king-sized bed, a well-appointed balcony, tasteful contemporary décor, and all the amenities needed for a truly comfortable stay.

For those seeking the pinnacle of indulgence, the resort presents its exquisite collection of private villas. The accommodations include hand-selected furnishings, a private pool, spacious living and dining areas, an exclusive kitchen, and an array of luxury amenities. Whether in a suite or a villa, elegance and comfort are seamlessly woven into every detail to delight the senses.

Your Day to Day:

Serves as the discipline liaison for marketing and partners closely with other topline disciplines (Sales, Revenue Management and Food and Beverage) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership.

Duties and Responsibilities:

Financial Returns:

• Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet.
• Develop and implement innovative, hotel specific, public relations strategies to support the Hotel’s objectives.
  
  

People:

• Develop and manage relationships with public relations agencies and other outside companies in the development of programs to meet communications objectives.
• Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include sales and revenue, F&B and other departments, hotel Executive Committee, and corporate and community affairs.
• Interact with outside contacts:
• Guests – to ensure their total satisfaction
• Clients, public relations agencies, vendors, trade and consumer media,
• Other contacts as needed (professional organizations, government and community leaders, etc,)
  

Guest Experience:

• Prepare and respond to guest and public issues in collaboration with General Manager and Corporate Affairs.
  
  

Responsible Business:

• Research and write news releases for trade and consumer media. Design, coordinate and distribute press kits.
• Develop media contacts, plan press conferences and other press activities. Identify opportunities to strengthen the hotel’s positioning.
• Publicize the Hotel’s community and charitable organizations.
• Maintain clipping/photo files pertaining to the Hotel.
• Perform other duties and special projects as assigned.
• May serve as “manager on duty” as required.
  
  

Accountability:

This is the top public relations job in a large full service, luxury, resort, or major flagship hotel and serves as the voice of the Hotel to consumer & trade media.

Core Work Activities

Marketing Strategy:

• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Identifies digital marketing opportunities on third party and local partner sites.
  
  

Content Management:

• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
• Creates landing pages and Discovery Pages to enhance content, as applicable.
  
  

Partnerships and Public Relations Management:

• Sets overarching partnership strategy for hotel/cluster of hotels.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.
  
  

Public Relations:

Work alongside DOSM with hotel public relations firm by communicating upcoming promotions and events and attending multiple hotel, and or restaurant meetings

• Administration of journalist, Bloggers, Influencers of Site inspections and press trips, which includes room reservations, and airport, transfers, including follow up on special requests.
• Develop with DOSM and PR firms successful PR campaigns and strategies that positively impact the overall revenue performance of the hotel
• Host, meet and greet journalists, Bloggers, Influencers as needed
• Coordinate Media trips from start to finish with DOSM
  
  

Social Media Coordination

• Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and property events.
• Develop creative and relevant social media campaigns on all forms of Social media channels such as but not limited to; Facebook, Instagram, Twitter, linked in and others in an ongoing effort to boost traffic, increase revenue and attain overall Social goals
• Build out Social media content calendars and post on a regular basis as determined by the calendar and Intercontinental brand standards
• Manage all Social channels with the Agency to provide analytics on responsiveness of Social campaigns and programming monthly
• Coordinate photography activity to develop diverse and elaborate Social media digital library and post as directed
• Take photos as needed to build out library
  
  

What We Need From You:

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
• 3 years' experience in Marketing or a comparable professional area OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major
• 1 year experience in Marketing or a comparable professional area
• Must speak fluent English. Other languages preferred.
  
  

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.