Marketing Manager – Hospitality

Marketing Manager – Hospitality

Location: Bali

We are seeking a strategic and results-driven Marketing Manager to lead our marketing initiatives and strengthen the brand presence of our hospitality business. This role is ideal for a passionate marketing professional with proven leadership experience, a strong commercial mindset, and the ability to develop impactful marketing campaigns that drive business growth and deliver exceptional guest experiences.

Key Responsibilities

• Lead research-based marketing — design and run guest and market research (behavioural surveys, lead-source and CRM data, competitor benchmarking) to understand why guests discover and choose each venue, and translate validated insights into content, PR, website, and advertising direction across the group.
• Own keyword and search-intent research — conduct keyword research, map the search intent and real questions guests ask, analyse competitor SERPs and content gaps, and maintain a prioritised target-keyword and topic map that the editorial calendar and landing pages are built around.
• Lead content marketing built on that research — editorial calendars, destination and experience content, and landing pages designed to rank for target keywords, attract qualified traffic, and convert into enquiries and bookings.
• Research and grow the brand's presence in AI and answer-engine results (AEO) — study how AI-driven search surfaces, quotes, and recommends venues, and structure content, FAQs, and schema so venues are cited and recommended.
• Brief, direct, and evaluate SEO partners and agencies — set the organic and research agenda, review their keyword and ranking data against clear KPIs, and translate findings into prioritised, business-focused actions.
• Lead public relations and media outreach — secure coverage in travel, lifestyle, and hospitality press, manage the brand narrative, and turn earned media into reach, reputation, and search authority.
• Collaborate closely with Sales, Revenue, Operations, and other departments to ensure marketing and organic-growth initiatives align with commercial goals.
• Manage marketing budgets and report on performance — including organic rankings, impressions, clicks, keyword movement, and organic-driven revenue — through data analysis and ROI reporting.
• Build and maintain strong relationships with media partners, agencies, influencers, and key stakeholders.
• Lead, mentor, and develop the existing marketing team while fostering a collaborative, high-performing, insight-driven culture.
• Ensure consistent brand identity and messaging across all online and offline channels, including how each venue is represented in search, AI results, and third-party listings.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Hospitality Management, or a related field.
• Minimum 5 years of marketing experience, including at least 2 years in a managerial role, preferably within the hospitality, luxury lifestyle, or tourism industry.
• Strong knowledge of digital marketing, branding, campaign management, and customer engagement strategies — with hands-on experience in SEO, keyword research, and search-intent analysis.
• Demonstrated ability to design and interpret both qualitative and quantitative research (surveys, CRM/lead-source data, keyword and competitor research) and turn it into marketing decisions.
• Familiarity with SEO, keyword, and analytics tools — for example Google Search Console, Google Analytics (GA4), and Ahrefs, SEMrush, or similar.
• Proven experience managing marketing budgets and delivering measurable business results.
• Excellent communication and presentation skills in both English and Indonesian.
• Strong leadership, project management, and problem-solving skills, with the analytical ability to interpret data and turn it into strategy.
• Creative, proactive, detail-oriented, and able to thrive in a fast-paced environment.
• Willing to be based in Bali.

What We Offer

• Competitive salary and performance-based incentives.
• Career growth and professional development opportunities.
• A collaborative, dynamic, and supportive work environment.
• The opportunity to contribute to the growth of a leading hospitality brand.

We encourage qualified candidates who meet the above requirements to apply. Due to the high volume of applications, only shortlisted candidates will be contacted.