Head of Marketing

Roles & Responsibilities

• Develop and execute data-driven marketing strategies aligned with business and revenue targets.
• Lead go-to-market (GTM) strategies for products and services across the upstream–downstream value chain.
• Collaborate closely with Sales on revenue enablement, including pipeline support, conversion, and retention.
• Develop and manage sales enablement materials (pitch decks, product narratives, case studies).
• Drive integrated marketing campaigns and monitor performance (leads, conversion, CAC, ROI).
• Lead the Content & Creative team while ensuring brand and messaging consistency.
• Generate market and customer insights to strengthen positioning and sales effectiveness.
• Work cross-functionally with Product, Operations, and Commercial teams to ensure effective strategy execution.

Skills & Capabilities

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree is a plus)
• 7–12+ years of experience in marketing, with proven track record in leading marketing strategy at a managerial/head level
• Strong experience in B2B marketing, with ability to align marketing initiatives with revenue growth and business objectives
• Proven ability to develop and execute end-to-end marketing strategies (upstream - downstream) in industries such as aquaculture, agriculture, FMCG, or supply chain–based businesses
• Demonstrated experience in leading cross-functional teams and collaborating closely with Sales/Commercial to drive measurable outcomes
• Strong capability in marketing activation (online & offline), digital & social media strategy, and integrated campaigns
• Deep understanding of customer journey, sales funnel, and conversion strategy, with a data-driven and ROI-focused approach
• Experienced in managing marketing budget, performance metrics, and dashboarding for decision making
• Exposure to CRM, marketing automation tools, and analytics platforms
• Preferably from large-scale or established companies (non-startup) with experience handling complex markets
• Strong leadership, strategic thinking, communication, and stakeholder management skills
• Proactive, agile, and results-oriented mindset