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Head of Marketing

JALA
Diposting: 11 Mei 2026
Lamar Sekarang di LinkedIn

Detail Lowongan

Lokasi
Yogyakarta
Fungsi
Pemasaran Digital
Gaji
Gaji Dirahasiakan

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Deskripsi Pekerjaan

Roles & Responsibilities

  • Develop and execute data-driven marketing strategies aligned with business and revenue targets.
  • Lead go-to-market (GTM) strategies for products and services across the upstream–downstream value chain.
  • Collaborate closely with Sales on revenue enablement, including pipeline support, conversion, and retention.
  • Develop and manage sales enablement materials (pitch decks, product narratives, case studies).
  • Drive integrated marketing campaigns and monitor performance (leads, conversion, CAC, ROI).
  • Lead the Content & Creative team while ensuring brand and messaging consistency.
  • Generate market and customer insights to strengthen positioning and sales effectiveness.
  • Work cross-functionally with Product, Operations, and Commercial teams to ensure effective strategy execution.


Skills & Capabilities

  • Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree is a plus)
  • 7–12+ years of experience in marketing, with proven track record in leading marketing strategy at a managerial/head level
  • Strong experience in B2B marketing, with ability to align marketing initiatives with revenue growth and business objectives
  • Proven ability to develop and execute end-to-end marketing strategies (upstream - downstream) in industries such as aquaculture, agriculture, FMCG, or supply chain–based businesses
  • Demonstrated experience in leading cross-functional teams and collaborating closely with Sales/Commercial to drive measurable outcomes
  • Strong capability in marketing activation (online & offline), digital & social media strategy, and integrated campaigns
  • Deep understanding of customer journey, sales funnel, and conversion strategy, with a data-driven and ROI-focused approach
  • Experienced in managing marketing budget, performance metrics, and dashboarding for decision making
  • Exposure to CRM, marketing automation tools, and analytics platforms
  • Preferably from large-scale or established companies (non-startup) with experience handling complex markets
  • Strong leadership, strategic thinking, communication, and stakeholder management skills
  • Proactive, agile, and results-oriented mindset

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Profil Perusahaan

JALA

Yogyakarta

Teknologi, Informasi, dan Internet
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