Growth Marketing Manager

KOI Group is a growing culinary collective built on nearly three decades of craftsmanship. Backed by 25+ years of culinary mastery, KOI Group continues to expand through innovation, scalable dining models, and consistently high-quality experiences. Today, our portfolio spans:

• KOI Teppanyaki Restaurants — our heritage brand, serving quality teppan dishes rooted in craft.
• KOI Teppanyaki Home Service — bringing the full teppan experience directly to homes, offices, and events
• GOGI Home Service — our Korean BBQ dining concept designed for flexible, on-demand gatherings

and more to come!

We are looking for a Growth Marketing Manager to develop and execute integrated marketing initiatives across Brand, Creative, and Digital Marketing. This role will translate business and brand objectives into impactful campaigns, content, and digital initiatives that strengthen brand presence, engage customers, and drive measurable growth. The ideal candidate combines creative thinking, strong marketing execution, and a data-driven mindset, with the ability to turn ideas into effective campaigns and continuously optimize performance.

Key Responsibilities

• Brand & Marketing Strategy Execution

Translate brand and business objectives into marketing strategies, campaigns, and initiatives that strengthen brand positioning, awareness, and customer engagement.

• Creative Campaign & Content Development

Develop and execute creative concepts, campaigns, and content across relevant channels while ensuring consistency with the brand identity and communication direction.

• Digital Marketing & Customer Acquisition

Plan, execute, and optimize digital marketing activities across Meta, Google, TikTok, social media, and other relevant channels to drive reach, engagement, traffic, and customer acquisition.

• Campaign & Marketing Performance

Monitor campaign performance and marketing metrics, analyze results, and optimize initiatives based on data to improve effectiveness and ROI.

• Content & Creative Coordination

Work closely with internal creative teams, agencies, KOLs, and other partners to develop and deliver marketing assets and campaigns effectively and on schedule.

• Marketing Growth Initiatives

Identify and execute opportunities across new channels, partnerships, KOL/influencer activities, promotions, activations, and other initiatives to expand customer reach and brand growth.

• Cross-Functional Collaboration

Collaborate with Growth, CRM, Sales, Operations, Product, and Business Development to ensure marketing initiatives support broader business and growth objectives.

Qualifications

• 5 - 8 years of experience in Growth Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, or related roles.
• Strong understanding of branding, creative development, and digital marketing.
• Proven experience developing and executing integrated marketing campaigns across online and offline channels.
• Strong understanding of digital channels including Meta Ads, Google Ads, TikTok, social media, and content marketing.
• Able to balance creative thinking with commercial and data-driven decision making.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong communication and collaboration skills, with experience working with creative teams, agencies, KOLs, and cross-functional teams.
• Hands-on, proactive, creative, and results-oriented, with a strong sense of ownership.
• Experience in F&B, retail, consumer, lifestyle, or other consumer-facing businesses is preferred.