Digital Marketing Specialist

Company Description

Empire Pixel, headquartered in Canada with offices in Thailand, Pakistan, and Bangladesh, is a results-driven digital agency fueled by passion, dedication, and innovation. Our global team combines diverse backgrounds and expertise to deliver exceptional digital services, transforming businesses and brands through solution-oriented strategies and cutting-edge technologies.

Role Description

PT Empire Pixel International, based in BSD City, Tangerang (a local Indonesian company), is looking for talented individuals with 5+ years of experience to fill the position of Senior Digital Marketing Specialist at our BSD office immediately.

We are looking for an experienced Digital Marketing Specialist to manage and optimize online advertising campaigns across multiple platforms while collaborating closely with our SEO team to drive measurable results.

In this role, you will be responsible for planning, executing, analyzing, and optimizing paid advertising campaigns while using performance data to guide marketing and SEO strategies that generate high-quality conversions.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Microsoft Advertising, Facebook Ads, and other advertising networks
• Promote company properties through targeted, data-driven, and performance-focused campaigns
• Monitor campaign performance and continuously optimize campaigns for conversions and ROI
• Analyze keyword, audience, and conversion data to identify high-performing opportunities
• Work closely with the SEO team to provide insights on converting search terms, user behavior, and market trends
• Apply paid advertising data and performance insights to support SEO and broader digital marketing strategies
• Conduct A/B testing on ads, landing pages, audiences, and targeting strategies
• Track, analyze, and report campaign performance, KPIs, budgets, and growth opportunities
• Identify opportunities to improve campaign efficiency, conversion rates, and overall marketing performance
• Stay updated on changes in advertising platforms, targeting capabilities, industry trends, and performance marketing best practices

Requirements

• 5+ years of experience in digital marketing, paid advertising, PPC, or a related field
• Proven experience managing and optimizing paid advertising campaigns across major platforms
• Strong experience with PPC campaign management, optimization, and performance analysis
• Experience working collaboratively with SEO teams and a strong understanding of organic search strategies
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies
• Ability to independently manage multiple campaigns, budgets, and priorities efficiently
• Strong understanding of keyword strategy, audience targeting, conversion tracking, and campaign attribution
• Excellent communication, problem-solving, and strategic thinking skills
• Ability to make data-driven decisions and take ownership of campaign performance

Preferred Qualifications

• Experience managing campaigns across multiple advertising networks
• Strong understanding of keyword research, conversion tracking, and performance measurement
• Experience with performance marketing, growth marketing, and conversion rate optimization
• Experience working with analytics and advertising tools such as Google Analytics, Google Ads, Microsoft Advertising, and Meta Ads Manager
• Experience working with digital products, websites, or performance-driven businesses

Academic Qualification

Master’s or Bachelor’s degree in a related field

Job Type

Full-time Onsite (Roseville, BSD City)

• Working Hours: 1:00 PM – 11:00 PM

Perks

• Attractive remuneration above local industry standards
• Free parking on-site
• Access to the gym
• Access to the swimming pool and sauna
• Access to a relaxation room with a pool table, fuse ball table, and ping-pong table