Digital Marketing & Social Media Specialist

The Digital Marketing & Social Media Specialist is responsible for executing day-to-day digital marketing and social media activities for the Indonesian market. This role supports content execution, community engagement, campaign coordination, and basic SEO initiatives to strengthen brand visibility and maintain a positive online presence.

The ideal candidate is creative, highly organised, digitally savvy, and passionate about social media trends, content creation, and online community building. You should be comfortable working in a fast-paced environment while managing multiple priorities across various digital platforms.

Key Responsibilities

Social Media & Community Management

• Execute daily social media activities across platforms including Facebook, Instagram, TikTok, YouTube, WhatsApp, and other relevant channels.
• Schedule, publish, and manage content in line with approved marketing campaigns and content calendars.
• Monitor and respond to comments, messages, and community interactions in a timely and professional manner.
• Support online reputation management by identifying and escalating sensitive issues or negative sentiment when necessary.
• Provide live social media coverage and real-time content creation during events and activations when required.

Content Creation & Digital Asset Management

• Create and adapt engaging visual and video content using tools such as Canva, CapCut, and AI-powered creative tools.
• Localise global campaign materials to suit the Indonesian market while ensuring cultural relevance and brand consistency.
• Stay updated on digital trends, platform updates, and content formats to keep content fresh and engaging.
• Maintain an organised library of digital assets, visuals, and marketing materials for future use.

Digital Marketing & Website Support

• Support the implementation of basic SEO practices for website pages, landing pages, and blog content.
• Coordinate social media activities with website and traffic objectives to ensure consistent messaging across channels.
• Conduct basic website checks and report technical or content-related issues to the relevant teams.

Paid Media & Campaign Coordination

• Support the execution and monitoring of paid social media campaigns across Meta and TikTok platforms.
• Track campaign performance metrics such as engagement, reach, CTR, and CPC, and highlight improvement opportunities.
• Coordinate timelines, feedback, and approvals with internal stakeholders and external vendors/agencies where required.

Reporting & Performance Analysis

• Prepare weekly and monthly reports covering social media performance, audience growth, engagement, and campaign results.
• Analyse content and campaign performance to identify trends, successful content formats, and areas for improvement.
• Support the team with insights and recommendations to improve digital engagement and brand visibility.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of experience in social media management, digital marketing, content creation, or a similar role.
• Strong understanding of major social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Hands-on experience with content creation tools such as Canva and CapCut. Experience with Adobe Creative Suite is an advantage.
• Basic understanding of SEO and social media analytics tools such as Meta Business Suite and TikTok Analytics.
• Familiarity with paid social media advertising platforms is a plus.
• Fluent in English and Bahasa Indonesia, both written and spoken.

What We’re Looking For

• Creative storyteller with a strong eye for design and content trends
• Passion for social media, digital culture, and community engagement
• Strong organisational and multitasking skills
• Proactive, adaptable, and eager to learn
• Able to work independently while collaborating effectively with cross-functional teams
• Detail-oriented with a strong sense of brand responsibility and professionalism