Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing)

Diposting: 23 September 2026

Detail Lowongan

Lokasi: Bekasi
Fungsi: Pemasaran Digital
Gaji: Gaji Dirahasiakan

Deskripsi Pekerjaan

This is a fully on-site position based in Cikarang, Jawa Barat, Indonesia.

Client Overview

Our client is a well-established Indonesian manufacturing and industrial packaging group with a strong track record in self-adhesive label manufacturing, digital printing, and customized packaging solutions. The group serves a broad range of corporate and multinational clients across industries including FMCG, pharmaceuticals, cosmetics, food & beverage, and retail.

With its production and technical facilities based in Cikarang, the group combines advanced printing technology, high-precision manufacturing capabilities, and large-scale production standards to deliver customized packaging solutions for businesses of various sizes.

As part of its business ecosystem, the group also operates a technology-enabled digital commerce platform focused on providing professional self-adhesive labels and customized packaging solutions to Indonesian SMEs and growing businesses. Its target customers include food & beverage producers, cosmetics brands, e-commerce sellers, D2C businesses, retail startups, and regional distributors.

Job Role

The Digital Marketing Coordinator will play a key role in driving customer acquisition and digital growth for the company's expanding B2B and e-commerce business. The position will be responsible for managing end-to-end digital marketing activities, performance marketing campaigns, lead generation, SEO, marketing automation, external vendor coordination, and offline marketing initiatives.

This role will work closely with leadership and a small performance marketing team to improve customer acquisition, generate qualified B2B leads, strengthen online visibility, and convert prospects into recurring customers. The ideal candidate is highly analytical, commercially driven, proactive, and comfortable working in a fast-paced environment where continuous testing and optimization are essential.

Key Responsibilities

Develop and execute multi-channel customer acquisition strategies to generate qualified B2B leads, customer sign-ups, and orders.
Build, monitor, and optimize customer acquisition funnels across digital channels.
Track and improve key performance metrics including Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Conversion Rate (CR), and Return on Ad Spend (ROAS).
Coordinate daily performance marketing activities with the Meta Ads/Content Specialist and Google Ads Specialist.
Monitor campaign performance, budget allocation, audience targeting, creative performance, and A/B testing initiatives.
Identify opportunities to improve landing page performance, conversion rates, and overall digital customer journeys.
Manage external creative agencies, production partners, designers, and other marketing vendors to ensure timely and effective delivery of marketing assets.
Prepare creative briefs and provide direction for advertisements, videos, digital content, and marketing collateral.
Collaborate with technical teams to implement and optimize marketing automation tools, CRM workflows, lead tracking systems, and customer-nurturing processes.
Develop and optimize email and WhatsApp lead-nurturing campaigns to improve lead conversion and customer retention.
Oversee SEO initiatives, including keyword strategy, website architecture, technical SEO, and content optimization for high-intent packaging-related searches.
Plan and execute offline B2B marketing activities, industry trade exhibitions, packaging events, and networking activities to generate new business leads.
Coordinate online and offline marketing initiatives to ensure consistent brand positioning and lead-generation objectives.
Conduct market research and competitor analysis to identify new customer acquisition opportunities and growth initiatives.
Prepare regular marketing performance reports, insights, and recommendations for management.
Work closely with leadership to develop and test new growth initiatives, campaigns, and customer acquisition strategies.

Candidate Requirements

Bachelor's degree (S1) in Marketing, Business Administration, Communications, or a related field.
Minimum 3–5 years of hands-on digital marketing experience, preferably within e-commerce, technology startups, B2B platforms, or consumer-oriented businesses.
Strong understanding of the retail, consumer goods, e-commerce, or B2B customer acquisition landscape.
Proven experience managing paid acquisition campaigns across Google Ads and Meta Ads with measurable results in lead generation, conversion, and ROAS.
Strong command of Google Ads, Meta Ads Manager, GA4/Google Analytics, and Google Tag Manager.
Experience managing marketing automation tools, CRM workflows, lead-nurturing campaigns, and customer acquisition pipelines.
Familiarity with SEO strategy, keyword research, website optimization, and conversion rate optimization (CRO).
Experience managing external creative agencies, production partners, and marketing vendors.
Strong analytical skills with the ability to translate marketing data into actionable business recommendations.
Commercially driven and focused on generating measurable customer acquisition and revenue impact.
Proactive, highly curious, and comfortable working in a fast-paced environment with changing priorities.
Strong problem-solving and brainstorming skills, with the ability to propose practical growth initiatives directly to senior management.
Able to work independently while coordinating effectively with internal teams and external stakeholders.
Strong project management and execution skills with the ability to manage multiple campaigns and deadlines simultaneously.
Professional fluency in English for technical documentation, presentations, reporting, and communication with external parties.

Job Code: #868

Tentang Posisi Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing)

Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing) di PT Talenta Eksekutif Asia adalah peran penuh waktu pada level profesional yang berlokasi di Bekasi. Untuk persyaratan terlengkap, lihat bagian Deskripsi Pekerjaan di atas yang merupakan informasi resmi dari sumber lowongan.

Pekerjaan di kategori Pemasaran Digital umumnya menuntut kombinasi keterampilan teknis dan kemampuan komunikasi. Pelamar dengan portofolio yang terdokumentasi baik—baik berupa studi kasus, proyek nyata, atau sertifikasi yang relevan—biasanya memiliki nilai tambah saat seleksi.

Tips Melamar Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing) di PT Talenta Eksekutif Asia

Berikut tips praktis dari Tim Editorial InfoLoker.id untuk meningkatkan peluang Anda dipanggil interview:

Sesuaikan CV Anda dengan kata kunci yang muncul di deskripsi lowongan Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing) di atas — sistem ATS umumnya mencocokkan istilah teknis maupun nama tools.
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Tulis surat lamaran yang menjelaskan mengapa Anda cocok untuk posisi Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing), bukan sekadar paragraf umum.

Sebagian besar perusahaan di Indonesia kini menggunakan sistem Applicant Tracking System (ATS). Pastikan CV Anda mudah dibaca mesin: format PDF teks (bukan hasil scan), tipografi sederhana, dan hindari layout dua kolom yang membingungkan parser. Pelajari panduan lengkapnya di artikel Cara Membuat CV ATS Friendly 2026.

Estimasi Gaji & Total Kompensasi

Lowongan ini tidak mencantumkan rentang gaji secara terbuka. Pada tahap interview, Anda berhak menanyakan total kompensasi yang mencakup gaji pokok, tunjangan tetap, tunjangan tidak tetap, BPJS, dan bonus kinerja.

Untuk benchmark, gunakan platform survei gaji terkurasi atau jaringan profesional Anda. Jangan berikan angka terlebih dahulu — minta perusahaan menyebutkan rentang yang dialokasikan untuk posisi Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing).

Persiapan Interview untuk Posisi Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing)

Setelah CV lolos seleksi administrasi, biasanya kandidat akan diundang ke proses interview. Untuk posisi Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing), pelamar umumnya melewati beberapa tahap berikut:

Screening HR: pengenalan singkat, motivasi melamar, ekspektasi gaji, dan ketersediaan mulai bekerja.
Interview teknis / studi kasus: relevan untuk bidang pemasaran digital, dapat berupa soal teknis, presentasi portofolio, atau take-home assignment.
Interview user / pengguna langsung: bertemu calon atasan untuk membahas cara kerja, ekspektasi, dan kecocokan budaya tim.
Interview final: biasanya dengan manajemen senior atau founder untuk posisi tertentu.

Persiapkan jawaban dengan kerangka STAR (Situation, Task, Action, Result). Selengkapnya bisa Anda baca di 30 Pertanyaan Interview Kerja Tersulit & Cara Menjawabnya.

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Pertanyaan yang Sering Ditanyakan

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Berapa kisaran gaji untuk posisi Digital Marketing Coordinator (Self-Adhesive Labels & Custom Digital Printing)?

Lowongan ini tidak mencantumkan rentang gaji. Anda dapat menanyakan ekspektasi gaji saat sesi interview dengan tim rekruter PT Talenta Eksekutif Asia.

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