Digital Marketing & Content Creator

Job Title: Digital Marketing & Content Creator

Location: Jakarta, Indonesia

Company: PT. Ultralux Jaya Indonesia (Subsidiary of Malaysian Company)

Salary: IDR 6.000.000 – 8.500.000 / month

About Us:

PT. Ultralux Jaya Indonesia is the Indonesian branch of a well-established Malaysian company with extensive experience in supplying commercial dishwashers and ice makers. As we continue to expand our operations in Indonesia, we are looking a proactive and results-driven Digital Marketing & Content Creator to strengthen our digital presence, generate quality sales leads, create engaging content, and support the conversion of incoming leads into sales also work closely with our team and the Managing Director based in Malaysia.

Job Description:

This is a hands-on role combining Digital Marketing, Content Creation, and Business Development, with a strong focus on Meta Ads (Facebook & Instagram) and lead generation. The ideal candidate should be able to independently manage day-to-day Meta advertising campaigns, create relevant social media content, monitor campaign performance, and follow up on incoming enquiries. We are looking for someone who understands that digital marketing is not only about creating and posting content. The main objective is to generate quality leads, develop business opportunities, and contribute to sales growth.

Key Responsibilities:

1. Meta Ads & Lead Generation — Primary Focus

• Plan, set up, launch, and manage Meta Ads (Facebook & Instagram) campaigns with a strong focus on lead generation.

• Manage campaign objectives, audience targeting, budgets, placements, creatives, and lead forms.

• Monitor campaign performance and continuously optimize advertisements to improve lead quality and cost efficiency.

• Track and evaluate key performance indicators such as CTR, CPC, CPL/CPA, conversion rate, and ROAS.

• Conduct A/B testing on audiences, creatives, advertising copy, and campaign strategies.

• Monitor advertising budgets and ensure marketing spending is used effectively.

• Identify underperforming campaigns and take appropriate optimization actions.

• Work closely with management to develop campaigns for different products, customer segments, and target markets.

• Prepare regular reports covering advertising spend, leads generated, qualified leads, cost per lead, lead quality, and campaign performance.

2. Content Creation & Social Media

• Plan and maintain a consistent social media content calendar.

• Create engaging content for Facebook, Instagram, and other relevant digital channels.

• Develop product highlights, promotional posts, educational content, customer-focused content, and other materials that support brand awareness and lead generation.

• Create simple and professional marketing visuals using Canva or similar tools.

• Write clear and engaging captions, advertising copy, and product descriptions.

• Create or assist with simple photos and short-form videos, including Reels, product demonstrations, and promotional videos.

• Ensure published content follows the company's branding and presents our products professionally.

• Monitor social media engagement and identify which content and advertising creatives perform best.

3. Business Development & Lead Follow-Up

• Follow up promptly on leads and enquiries generated through Facebook, Instagram, WhatsApp, website, and other marketing channels.

• Communicate with potential customers to understand their requirements and determine whether they are qualified sales opportunities.

• Introduce and present suitable company products and solutions professionally.

• Maintain regular follow-up with prospective customers and develop qualified leads into sales opportunities.

• Prepare or assist with quotations and sales proposals according to company policies.

• Maintain good relationships with new and existing customers.

• Maintain proper records of leads, enquiries, follow-up activities, quotations, and sales progress.

• Coordinate with relevant team members to ensure smooth order processing, delivery, and after-sales support.

• Support the company in achieving assigned sales and business development targets.

4. Lead Management & Reporting

• Maintain an organized record of leads generated from digital marketing activities.

• Track leads through the sales funnel from enquiry → qualified lead → quotation → sales conversion.

• Ensure incoming leads are followed up promptly and consistently.

• Record the source of each lead and maintain accurate follow-up status.

• Prepare regular reports covering advertising spend, total leads generated, qualified leads, cost per lead, quotations generated, sales conversions, and revenue generated.

• Work with management to continuously improve lead quality, conversion rates, and return on advertising spend.

5. Market & Digital Development

• Monitor competitor activities, market trends, customer behaviour, and digital marketing developments.

• Conduct basic market research to identify potential customer segments and new business opportunities.

• Identify opportunities to improve the company's online visibility and lead-generation performance.

• Provide feedback to management on customer needs, market response, advertising performance, and competitor activities.

• Apply basic SEO practices to website content and product descriptions where required.

Qualifications and Requirements:

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field is preferred.

• Minimum 1–3 years of relevant working experience in digital marketing, performance marketing, lead generation, or a related role.

• Hands-on experience with Meta Ads Manager (Facebook & Instagram) is strongly preferred.

• Able to set up, manage, monitor, and optimize Meta advertising campaigns with minimal supervision.

• Good understanding of digital advertising metrics such as CTR, CPC, CPL/CPA, conversion rate, and ROAS.

• Able to understand the difference between generating a large number of leads and generating quality, sales-ready leads.

• Experience creating social media content, promotional materials, and marketing copy.

• Comfortable communicating with potential customers and following up on incoming leads.

• Good communication skills in Bahasa Indonesia and English, both written and spoken.

• Based in or willing to relocate to Jakarta.

• Detail-oriented, well-organized, reliable, and able to work independently.

• Results-oriented with good analytical and problem-solving abilities.

• Proficient in Microsoft Office; familiarity with CRM systems is an advantage.

Nice to Have:

• Proven experience managing Meta Ads lead-generation campaigns with measurable results.

• Experience in B2B marketing, commercial dishwashers, ice makers, hospitality, F&B, or technical products.

• Experience using Canva or similar design tools.

• Basic photo and video editing skills for social media and Reels.

• Experience with Google Ads.

• Basic knowledge of SEO, Google Search Console, or Google Keyword Planner.

• Experience writing product descriptions, website content, or blog articles.

• Familiarity with CRM or lead-management systems.

• Own transportation and a valid SIM C would be an advantage.

Performance & Incentive Structure:

In addition to the basic salary, this position is eligible for a monthly performance incentive and sales commission, subject to company policy and agreed targets.

Performance will be evaluated based on a combination of:

• Qualified lead generation and lead quality

• Meta Ads performance and cost efficiency

• Content planning and execution

• Lead response and follow-up discipline

• Sales conversion and business results

The company believes in rewarding employees who successfully turn digital marketing activities into measurable business results.

Specific KPI targets, performance incentives, and commission arrangements will be discussed with shortlisted candidates and confirmed in the employment offer.

Candidate Portfolio:

Candidates with relevant experience are strongly encouraged to provide examples of previous work, particularly:

• Meta Ads campaigns personally managed

• Monthly advertising budgets previously handled

• Lead-generation results

• Cost per lead (CPL) and other campaign performance results

• Examples of campaign optimization and improvements achieved

• Social media accounts or content previously managed

• Canva, design, video, or content portfolio

Candidates who can demonstrate actual Meta Ads lead-generation results and explain how they optimized previous campaigns will have a strong advantage.

What We Offer:

• Basic Salary: IDR 6 – 8.5 juta per month, depending on experience, digital marketing capabilities, and proven campaign results.

• Monthly Performance Incentive based on agreed Digital Marketing KPIs.

• Sales Commission based on eligible converted sales and company commission policy.

• Allowance where applicable.

• BPJS Kesehatan.

• BPJS Ketenagakerjaan.

• Career growth opportunity within a regional business with proven success in Malaysia.

• Close mentorship and training from our Malaysian HQ.

• Flexible, supportive, and collaborative working environment.

• Opportunity to take ownership of the company's digital marketing and lead-generation activities in Indonesia.

How to Apply:

Please submit your updated CV and a short cover letter through LinkedIn.

Where available, please include your Meta Ads portfolio, campaign results, or examples of social media content you have previously managed or created.

Only shortlisted candidates will be contacted.