DIGITAL MARKETING ANALYST

Diposting: 21 Mei 2026

Detail Lowongan

Job Responsibility

Developing digital campaign calendar that align to business objectives
Responsible for managing ads for Meta (Facebook/Instagram, CPAS), TikTok, Marketplace (Shopee, Lazada), Google (Search and Display)
Managing SEM (Search Engine Marketing) and SEO (Search Engine Optimization) to get more traffic and clicks
Handling creative assets to elevate digital visibility for social media, marketplace, and internal commerce website
Optimizing campaigns through A/B testing and data analysis
Maintaining Meta Pixel, Google Tag Manager, and Google Analytics (GA4) to track campaign performance (CTR, CPC, CPA, ROAS, GMV, Impression, Conversion)
Analyzing campaign performance and funnel behavior to improve upcoming campaign effectiveness
Reporting campaign result with the use of Microsoft Excel
Presenting campaign insights and recommendations to business stakeholders

Qualifications

Bachelor degree of any major with a minimum GPA of 3.00
Minimum 2 years of experience in a digital marketing role in FMCG or Digital Agency
Have advanced skills in Microsoft Excel
Able to work independently, but can collaborate with a cross-function team and external
Experienced in handling ads for Meta, Google, TikTok, Shopee Seller Center, Lazada Ads Center
Skilled in SEM (Search Engine Marketing) and SEO (Search Engine Optimization)
Having a deep understanding of Meta Pixel, Google Tag Manager, and Google Analytics (GA4)