Conrad Bali - Digital Marketing Manager

Job Description

Exceptional Hospitality Starts with You

• Growth in social media reach, engagement, and follower base by target audiences
• Digital campaign performance and ROI
• Consistency and quality of brand execution across channels
• Timely delivery of campaigns, reports, and content
• Effectiveness and proactive influencer and media collaborations
• Accuracy and insightfulness of market and competitor analysis
  
  

Responsibilities

Here’s what you’ll do during a typical day:

• Digital Marketing Strategy & Campaign Execution
  
  

Collaborate with the Director of Marketing to plan and execute digital marketing strategies and campaigns that promote the resort’s facilities, experiences, and offerings to domestic and international audiences.

Plan, coordinate, and execute advertising campaigns to increase awareness, interest, and bookings for the resort.

Support brand-aligned initiatives that drive awareness, engagement, and bookings across all market segments.

• Online Presence
  
  

Oversee and manage the resort’s digital footprint, including the official website, Google Business Profiles, and social media platforms.

Ensure accuracy, consistency, and brand alignment across all digital touchpoints.

Monitor digital performance using analytics tools and evaluate campaign effectiveness to inform future strategies.

• Social Media Management
  
  

Develop and execute a monthly social media content plan for platforms including Facebook, Instagram, and LinkedIn.

Create compelling, on-brand content that enhances guest engagement, supports resort narratives, and drives traffic and enquiries.

Monitor social media activity, trends, and engagement metrics to optimise performance.

• Content Creation & Copywriting
  
  

Write clear, engaging, and brand-compliant copy for social media & marketing campaigns,

Ensure all communications reflect Conrad brand voice, tone, and visual identity standards.

• Content Production & Collaborations
  
  

Plan and coordinate content shoots with internal departments and external vendors in line with marketing calendars and promotional priorities.

Manage influencer and content creator collaborations, including outreach, briefing, scheduling, and content usage tracking.

• Media Monitoring & Reporting
  
  

Monitor and document all media coverage, influencer activity (KOLs), and brand mentions across digital and social platforms.

Support the Director of Marketing in compiling monthly and quarterly campaign and digital performance reports, highlighting results, insights, and recommended next steps.

• Reputation & Brand Risk Monitoring
  
  

Stay informed of local and international news, trends, or online conversations that could impact the resort’s reputation or business.

Proactively alert management to potential issues and support timely, effective responses when required.

• Market & Competitive Analysis
  
  

Conduct ongoing competitive analysis covering resort positioning, food and beverage promotions, and eCommerce marketing activities.

Identify opportunities to enhance market competitiveness and alignment with public relations efforts.

Qualifications

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

Required Qualifications & Experience

• 1–3 years’ experience in a marketing role, preferably within hospitality, luxury, lifestyle, or tourism
• Strong understanding of digital marketing, social media platforms, and analytics
• Experience working with agencies, influencers, or creative vendors is advantageous
  
  

Skills & Competencies

• Strong written and verbal communication skills
• Creative, detail-oriented, and brand-conscious
• Organised, proactive, and able to manage multiple projects simultaneously
• Analytical mindset with the ability to translate data into insights
• Collaborative team player with a positive and adaptable attitude
• Passion for luxury hospitality and storytelling
  
  

About Us

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.