Category Product Specialist

Are you a beverage enthusiast who balances a passion for innovation with a sharp eye for commercial data?

We are looking for a highly driven Category Product Specialist to own the lifecycle of our regular and seasonal new beverage development (Limited Time Offers). In this role, you will bridge the gap between creative R&D and business profitability, ensuring our drink portfolio remains a market leader.

Ideal Candidate Profile

• Bachelor’s Degree in Business, Marketing, Food Science, or a related field.
• 3–5 years of experience in Category/Product Management within the F&B or FMCG industry.
• Exceptional Excel Skills: You must be highly proficient in P&L modeling, Pivot Tables, VLOOKUP, and SUMIF to build complex scenarios.
• Fluent English: Comfortable presenting and communicating with international vendors and teams.
• The Right Vibe: Friendly, approachable, and collaborative personality! You will manage multiple stakeholders, sudden projects, and tight launching timelines, so being easy to talk to is just as important as being a structured thinker

Job Role

• Drive Beverage Innovation: Lead the concept-to-launch workflow for new seasonal series (drinks only!), conduct sensory trials, and track global flavor trends.
• Master the P&L: Build structured sales projections, P&L scenarios, and advanced profitability simulations to ensure every launch hits Gross Profit (GP) and volume targets. You will also develop competitive psychological pricing strategies.
• Sourcing & RMPM Initiatives: Partner with Procurement to scout global raw materials and packaging. You will also oversee new machine initiatives, checking and monitoring store-fit performance data.
• Project Management: A multitasker who is able to oversee and manage multiple projects at any one time.
• Ensure Quality & Compliance: Manage critical regulatory documentation including Halal, BPOM, COA, and Safety Data Sheets, while leading ISO 9001/22000 quality compliance.
• Keep the Pulse: Track social media trends and customer feedback daily to identify viral potential, and conduct post-launch business reviews to analyze run rates

Ready to build the next viral beverage?

Send your updated resumes to: apac.jobs@kopikenangan.com to submit your application and shape the future of our F&B roadmap!

More about Kenangan Brands

• Kopi Kenangan, a much loved coffee chain store with more than 1100 outlets across Indonesia;
• Kenangan Coffee Malaysia with more than 170 coffee chain stores;
• Kenangan Coffee Singapore with 10 stores;
• Kenangan Coffee India launched in Apr 2025, 6 stores with aggressive growth plan;
• Kenangan Coffee can also be found in Australia, Philippines and Taiwan; and
• Kopi Kenangan Botol, our Ready-To-Drink FMCG subsidiary.