Brand Designer — Digital, Web & Social

About Gump

Gump is an AI-powered photo platform helping photographers, event organisers and brands turn thousands of photos into intelligent, searchable and shareable experiences.

We believe photos are too important to be treated like files. They hold love, connection, identity and memory—and Gump exists to help people find, share and keep the moments that matter.

Our belief: Preserve what makes us human.

The role

We are looking for a Brand Designer with strong digital and web-design experience to refresh Gump’s public brand experience.

You will help us create a bold, photo-led and emotionally engaging homepage, audience pages and social-media system. This is not a product dashboard/UI redesign project. We need someone who can turn a brand narrative into clear website storytelling, strong visual direction, compelling headline hierarchy and practical social content.

We want Gump to feel human, premium, intelligent and memorable—not like a generic AI SaaS product.

What you’ll do

• Develop a creative direction for Gump’s public website and marketing presence.
• Design a new photo-led homepage for gump.gg, in desktop and mobile.
• Design three audience landing pages:
• For Photographers
• For Corporates & Event Organisers
• For Customers / Find My Photos
• Translate our brand narrative into website structure, page flow, visual hierarchy and tone.
• Establish the visual expression for typography, image treatment, layout, colour and graphic elements across the project.
• Curate and art-direct real photography: image selection, crop style, pacing, mood and placement.
• Create reusable social-media templates for LinkedIn and Instagram.
• Create templates for product launches, customer stories, event recaps, partnerships and educational content.
• Prepare polished, organised Figma files for handoff to our frontend team.
• Bring references, moodboards, concepts and thoughtful design rationale to the project.

Creative direction

We are looking for a direction that feels:

• Bold, simple and emotionally resonant.
• Photo-first, editorial and cinematic.
• Premium, confident and human.
• Intelligent without feeling cold or overly technical.
• Built around real people, real events and real moments.

We want to avoid:

• Generic AI gradients, robotic visuals and abstract 3D objects.
• Dashboard screenshots as the main hero visual.
• Excessive feature cards, bento grids and clutter.
• Generic stock photography.
• Overly wordy or technical marketing language.

Deliverables

• One approved visual/creative direction or moodboard.
• Homepage design in desktop and mobile.
• Three audience landing-page designs in desktop and mobile.
• A consistent visual approach across all four pages.
• Editable social-media template system:
• LinkedIn post and carousel
• Instagram post and carousel
• Instagram Story / Reel cover
• Product or feature launch
• Customer story / testimonial
• Event recap / partnership announcement
• Organised Figma source files and handoff notes.

Out of scope: full logo redesign, complete brand-identity system, product dashboard UX/UI, frontend development and website implementation.

What we’re looking for

• 2–5 years of experience in brand design, visual design, marketing design or art direction.
• A strong portfolio of digital-first brands, marketing websites, editorial layouts, campaigns or photo-led storytelling.
• Excellent taste in typography, composition, colour and photography.
• Strong Figma skills.
• Ability to turn a rough brand narrative into a clear website concept and page flow.
• Experience with SaaS, consumer apps, creators, events, culture or lifestyle brands is a plus.
• Motion, video editing, Framer or frontend collaboration experience is a plus.
• Clear communication, strong attention to detail and comfort with feedback.