AVP, Credit Card Acquisition Marketing, Group Marketing and Communication

Diposting: 22 Oktober 2026

Detail Lowongan

Fungsi: Pemasaran Digital
Gaji: Gaji Dirahasiakan

Deskripsi Pekerjaan

Role Overview

Credit Card Acquisition Marketing is a key marketing role within Group Marketing & Communications (GM&C), dedicated to driving the new-to-bank (NTB) acquisition, portfolio growth, and market share of DBS/digibank Credit Cards. This role is responsible for developing and executing end-to-end strategic marketing campaigns, partnership promotions, and performance-driven acquisition funnels across digital and offline channels. The ideal candidate blends strong data-driven marketing capabilities with creative campaign management, commercial acumen, and deep cross-functional stakeholder collaboration to accelerate card acquisition and user engagement.

Key Responsibilities:

Business & Marketing Strategy
Develop and execute comprehensive annual and campaign-specific marketing plans aligned with Consumer Banking Group (CBG) Cards and Loans acquisition priorities.
Translate business acquisition targets into integrated marketing strategies across awareness, consideration, conversion, and activation stages.
Partner closely with the Cards Product, Partnerships, and Segment teams to identify growth opportunities, card tier positioning, and targeted acquisition segments.
Campaign & Programme Management
Lead the end-to-end development and execution of integrated marketing campaigns for credit card acquisition (e.g., seasonal campaigns, mega-sales, welcome gifts, and exclusive promotional tie-ins).
Manage high-impact brand and merchant partnerships (e.g., e-commerce, lifestyle, travel, and retail partners) to drive compelling acquisition offers and co-marketing initiatives.
Drive execution excellence across multi-channel touchpoints including digital performance marketing, social media, EDM, SMS blasts, push notifications, and owned/earned channels.
Digital & Performance Marketing Optimisation
Leverage MarTech platforms, data analytics, and customer insights to optimize audience segmentation, targeting precision, and conversion rates.
Drive performance marketing across search engine marketing (SEM), social ads, website optimization, and lead generation funnels to lower acquisition costs (CAC) and maximize marketing ROI.
Champion data-driven experimentation (such as A/B testing on messaging, creatives, and channel mix) to continuously enhance campaign conversion and customer onboarding flows.
Partnership & Merchant Co-Marketing
Collaborate with business development and merchant partnership teams to craft joint promotional calendars, tactical flash sales, and exclusive cardholder acquisition mechanics.
Ensure clear communication of card value propositions, sign-up bonuses, and installment/pay-later features across all partner and owned channels.
Cross-Functional Stakeholder Management
Serve as the trusted marketing advisor and primary point of contact for CBG Cards product owners, sales channels, data analytics, and regional teams.
Partner seamlessly with internal GM&C functions (Digital Marketing, Brand, Creative Production, PR/Communications) to ensure flawless execution and brand consistency.
Manage external agencies, vendors, creative partners, and media planners to deliver high-quality marketing assets on time and within scope.
Governance, Compliance & Budget Management
Manage assigned marketing budgets effectively, ensuring stringent cost control and optimal return on marketing investment (ROMI).
Ensure all marketing materials, promotional mechanics, and communication texts strictly adhere to DBS governance standards, local regulatory requirements (including OJK and Bank Indonesia guidelines), and internal compliance protocols.
Oversee campaign documentation, reporting, tracking, and post-campaign performance reviews.

Job Requirements:

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
Experience: Minimum 6–8 years of professional marketing experience, with a solid track record in campaign management, digital marketing, or customer acquisition—preferably within banking, financial services, fintech, or fast-paced consumer tech industries.
Domain Expertise: Strong familiarity with credit card products, unsecured lending, merchant partnerships, and loyalty/rewards ecosystems.
Digital & Data Savvy: Hands-on experience with digital performance marketing, conversion rate optimization (CRO), marketing automation tools, and data-driven customer segmentation.
Project & Stakeholder Management: Proven ability to manage multiple complex campaigns simultaneously, work effectively with cross-functional teams, and manage external agencies.
Communication Skills: Excellent written and verbal communication skills in English and Bahasa Indonesia (where applicable), with a sharp eye for impactful copywriting and creative content.
Personal Attributes: Results-oriented, highly adaptable, analytical, commercially minded, and capable of thriving in a fast-moving, metric-driven environment.

Location:

Capital Place Branch

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time

Tentang Posisi AVP, Credit Card Acquisition Marketing, Group Marketing and Communication

AVP, Credit Card Acquisition Marketing, Group Marketing and Communication di DBS Bank adalah peran penuh waktu pada level profesional yang berlokasi di Indonesia. Untuk persyaratan terlengkap, lihat bagian Deskripsi Pekerjaan di atas yang merupakan informasi resmi dari sumber lowongan.

Pekerjaan di kategori Pemasaran Digital umumnya menuntut kombinasi keterampilan teknis dan kemampuan komunikasi. Pelamar dengan portofolio yang terdokumentasi baik—baik berupa studi kasus, proyek nyata, atau sertifikasi yang relevan—biasanya memiliki nilai tambah saat seleksi.

Tips Melamar AVP, Credit Card Acquisition Marketing, Group Marketing and Communication di DBS Bank

Berikut tips praktis dari Tim Editorial InfoLoker.id untuk meningkatkan peluang Anda dipanggil interview:

Sesuaikan CV Anda dengan kata kunci yang muncul di deskripsi lowongan AVP, Credit Card Acquisition Marketing, Group Marketing and Communication di atas — sistem ATS umumnya mencocokkan istilah teknis maupun nama tools.
Riset singkat tentang DBS Bank: lihat produk, model bisnis, dan kabar terbaru perusahaan sebelum mengirim lamaran.
Tulis surat lamaran yang menjelaskan mengapa Anda cocok untuk posisi AVP, Credit Card Acquisition Marketing, Group Marketing and Communication, bukan sekadar paragraf umum.

Sebagian besar perusahaan di Indonesia kini menggunakan sistem Applicant Tracking System (ATS). Pastikan CV Anda mudah dibaca mesin: format PDF teks (bukan hasil scan), tipografi sederhana, dan hindari layout dua kolom yang membingungkan parser. Pelajari panduan lengkapnya di artikel Cara Membuat CV ATS Friendly 2026.

Estimasi Gaji & Total Kompensasi

Lowongan ini tidak mencantumkan rentang gaji secara terbuka. Pada tahap interview, Anda berhak menanyakan total kompensasi yang mencakup gaji pokok, tunjangan tetap, tunjangan tidak tetap, BPJS, dan bonus kinerja.

Untuk benchmark, gunakan platform survei gaji terkurasi atau jaringan profesional Anda. Jangan berikan angka terlebih dahulu — minta perusahaan menyebutkan rentang yang dialokasikan untuk posisi AVP, Credit Card Acquisition Marketing, Group Marketing and Communication.

Persiapan Interview untuk Posisi AVP, Credit Card Acquisition Marketing, Group Marketing and Communication

Setelah CV lolos seleksi administrasi, biasanya kandidat akan diundang ke proses interview. Untuk posisi AVP, Credit Card Acquisition Marketing, Group Marketing and Communication, pelamar umumnya melewati beberapa tahap berikut:

Screening HR: pengenalan singkat, motivasi melamar, ekspektasi gaji, dan ketersediaan mulai bekerja.
Interview teknis / studi kasus: relevan untuk bidang pemasaran digital, dapat berupa soal teknis, presentasi portofolio, atau take-home assignment.
Interview user / pengguna langsung: bertemu calon atasan untuk membahas cara kerja, ekspektasi, dan kecocokan budaya tim.
Interview final: biasanya dengan manajemen senior atau founder untuk posisi tertentu.

Persiapkan jawaban dengan kerangka STAR (Situation, Task, Action, Result). Selengkapnya bisa Anda baca di 30 Pertanyaan Interview Kerja Tersulit & Cara Menjawabnya.

Waspada Penipuan Rekrutmen

Lowongan ini bersumber dari LinkedIn dan ditampilkan di InfoLoker.id sebagai bagian dari agregasi informasi publik. Sebelum memberikan data sensitif atau membayar biaya apa pun, perhatikan rambu-rambu berikut:

Perusahaan resmi tidak pernah meminta biaya untuk seleksi, pelatihan, seragam, atau jaminan.
Verifikasi alamat email rekruter — hindari komunikasi melalui akun pribadi WhatsApp/Telegram bila perusahaan memiliki domain email resmi.
Cek konsistensi informasi lowongan dengan halaman karir resmi DBS Bank bila tersedia.

Bila menemukan kejanggalan, laporkan ke report@infoloker.id. Tim kami menindaklanjuti laporan dalam SLA 3×24 jam kerja. Daftar tanda penipuan rekrutmen yang lebih lengkap dapat Anda pelajari di Ciri-ciri Lowongan Kerja Palsu.

Jelajahi Lowongan Serupa

Tidak cocok dengan posisi ini? Jelajahi rekomendasi lowongan lain yang relevan dengan profil pencarian Anda:

Pertanyaan yang Sering Ditanyakan

Bagaimana cara melamar lowongan AVP, Credit Card Acquisition Marketing, Group Marketing and Communication di DBS Bank?

Klik tombol "Lamar Sekarang" di halaman ini untuk diarahkan ke halaman resmi sumber lowongan (LinkedIn). Anda dapat mengirim lamaran langsung melalui sistem aplikasi yang disediakan tanpa biaya apa pun.

Berapa kisaran gaji untuk posisi AVP, Credit Card Acquisition Marketing, Group Marketing and Communication?

Lowongan ini tidak mencantumkan rentang gaji. Anda dapat menanyakan ekspektasi gaji saat sesi interview dengan tim rekruter DBS Bank.

Apakah lowongan AVP, Credit Card Acquisition Marketing, Group Marketing and Communication ini masih dibuka?

Tanggal kedaluwarsa tidak dicantumkan oleh sumber. Disarankan Anda segera mengirim lamaran selagi posisi masih tersedia, atau memverifikasi status posisi pada halaman resmi LinkedIn.

Apakah InfoLoker.id memungut biaya pelamar?

Tidak. InfoLoker.id adalah agregator informasi lowongan kerja yang gratis bagi pelamar. Kami juga tidak meminta biaya pendaftaran. Waspadai pihak mana pun yang meminta biaya atas nama perusahaan.

Informasi lowongan ini diambil dari LinkedIn. InfoLoker.id tidak bertanggung jawab atas kebenaran dan ketersediaan lowongan ini.