Associate Brand Manager - Jakarta

As the Brand Team, you are not just "helping"; you are owning the execution of brand strategies, analyzing market data to find growth "white spaces," and leading cross-functional teams to bring products to life.

What will you do?

1. Market & Data Analysis

• Performance Tracking: Monitor brand health, sales data, and competitor activity to provide actionable insights.
• Consumer Insights: Partner with research teams to understand the "why" behind consumer behavior and translate those findings into marketing tactics.

2. Campaign & Creative Execution

• Project Leadership: Collaborate with the marketing communication team and act as the primary point of contact for creative media to execute integrated marketing campaigns.
• Omnichannel Strategy: Oversee the rollout of brand messaging across channels - social media, TV, and offline campaigns.

3. Product & Innovation Management

• Manage the development of multiple brands within Lemonilo’s portfolio, including new product launches, product renovations, and/or seasonal extensions.
• Launch Coordination: Lead the commercialization process for new products (NPD), ensuring the supply chain, offline and online sales, and marketing are all synced for launch day.

4. Cross-Functional Collaboration

• Sales Partnership: work closely with the sales team ( offline and online) for brand visibility and in-store promotion.
• Internal Liaison: Work closely with Product Innovation, Supply Chain, and Marketing Communication to ensure brand feasibility and profitability.
• Conduct administration duties related to brand operationalization

What are we looking for?

• Ideally, 2 years of marketing experience within brand/marketing in the FMCG industry.
• Good understanding of the FMCG market, competitive landscape, and consumers in Indonesia.
• Possess a high interest in brand and marketing management.
• Proficient with Google Workspace.
• Good AI literacy: Familiar with AI generators - ChatGPT, Gemini, or else.
• Knowledge in social media monitoring.

Interpersonal skill :

• Committed to grow.
• Strong organizational skills with close attention to detail.
• Excellent communication, teamwork, and relationship-building skills, both with internal and external stakeholders.
• Positive attitude and a problem-solving, solutions-focused approach.
• Great analytical skills with good business acumen.
• Eagerness to learn and grow your career in an engaging FMCG industry.
• Creative and up-to-date with the latest and upcoming trends.
• Learning Agility: Lemonilo pivots fast. The candidate must be comfortable with ambiguity and have a "fail-fast, learn-faster" attitude.
• Language: Fluency in English and Bahasa Indonesia is essential for cross-border collaboration and local market insights.

About Lemonilo

Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.

As a company, Lemonilo is deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.